Human Resources

The CMO Files: Andrew Nester, Nuix

Andrew Nester

Organisation: Nuix

Job title: Global Head of Marketing

Location: San Francisco, CA | USA


  1. Where were you born and raised?      
    I was born and raised in small town in Northwest Ohio.
  2. What was your first job?  
    My first job was working at the family restaurant.
  3. What was the first product you got really excited about?   
    When I was a child, it was without a doubt my first bike – Huff Pro Thunder.  As an adult, I know it is cliché, but the original iPhone really hit it on the head for me.  Having spent the year grumbling about my Blackberry, suddenly out of nowhere came a product that removed more pain points that I even knew existed.
  4. Who has been the biggest influence on your career?
    My parents. From a very early age, they taught me about the pain and, ultimately, the great value in hard work.  Personally, in education and professionally I carry this with me every day.  I am not often the smartest person in the room, but I will always be the hardest worker.
  5. What has been your greatest achievement?
    Personally, I could not be more proud of my wife and two young kids.  Professionally, it was standing up to a larger than life CEO to retain a demand generation program and external technology partnership that I knew would be successful if given more time. The program displayed our ability to scale and led to the company’s successful exit through acquisition.
  6. What has been your biggest mistake?
    Waiting too long to make a move – early on in my career, I played it a bit too safe even though I didn’t have much to lose at the time.  I wished I taken the leap and branched out into the career path that I knew I wanted, but could not quite find out how to get there.  I let that fester for way too long.
  7. What is your greatest strength?
    Connecting with people – both in leadership and how I think about marketing.  In my career, I have excelled at understanding an individual’s motivation, for example, what is important to them and figuring out how to achieve what I want in concert with that, rather than in spite of.
  8. What is your biggest weakness?
    Ice cream!  Actually, it is in my nature to question almost everything.  Sometimes this can spill out and then be perceived as not trusting the judgement of others.
  9. What do you think is the aspect of your role most neglected by peers?   
    Execution – it’s easy to spout theory and talk in circles about best practice. However, it is the management of a diverse set of people to actually execute a strategy that sets successful CMOs apart.
  10. Which word or phrase is your mantra and which word or phrase makes you squirm?
    Mantra: Serenity now.
    Squirm: Synergy
  11. What makes you stressed?
    Balancing a job, I love and where I make a major impact with the constant reminder that each moment I am away from home, I’m missing out on that same opportunity with my kids.  This is the ultimate puzzle of my life – how to be uber-successful on both fronts.
  12. What do you do to relax?
    Long run with either my son, Caleb (in the BOB stroller) or with my dog, Libby
  13. What is your favourite song?
    All time: Thunder Road, Bruce Springsteen; Right now: Burial, Miike Snow
  14. Which book taught you most?
    Positioning; Al Ries, Jack Trout
  15. Do you have a team or sport that you follow?
    University of Michigan Wolverines
  16. Which country would you like to work in?
    I would love the opportunity to learn and understand the Chinese market in more depth
  17. Which company do you think has the best marketing?
    Right now, I admire HubSpot tremendously.  Their ability to create a scalable, measurable machine that creates engaging content and builds real relationships with so many of their target buyers is incredible.
  18. What do you love most about your job?
    Marketing a set of solutions that make a positive impact on society
  19. What is your favourite book?
    Liars Poker; Michael Lewis
  20. What keeps you awake at night?
    My two kids under 4 J


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