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Human Resources

CMO Files: Mason Power, CGSC

Get inside the mind of the world's top marketing professionals. In 20 questions we find out what they love most about their job, what their biggest achievements are... and what keeps them awake at night. Read 'The CMO Files'...

Name:  Mason Power

Organisation:  CGSC

Job title: CMO for North America

Location: New York, NY

 

 

 

(1) Where were you born and raised?
New York City    

(2) What was your first job?  
Data entry at Bloomberg LP

(3) What was the first product you got really excited about?    

Bloomberg Tradebook. I had been promoted to working with major broker/dealer firms on using the Bloomberg platform and network to show pricing/inventory and electronically executed trades for bonds and money market instruments. Bloomberg was not a big player on equity desks and I was part of the original team that launched the successful Bloomberg Tradebook platform.

(4) Who has been the biggest influence on your career?  
Peers. Sharing information and ambitions has helped shape my career more than any other source of feedback or ideas.

(5) What has been your greatest achievement? 
Launching new products and seeing the companies themselves be acquired. Most recently it was a turnaround job – a flailing company in London we stabilized, energized and sold for nearly 3x the value in less than 3 years.

(6) What has been your biggest mistake?  
Not going to business school.

(7) What is your greatest strength? 
Foresight and the ability to gel a management team around how to handle the inevitable changes in our market.

(8) What is your biggest weakness?  
Patience.

(9) What do you think is the aspect of your role most neglected by peers?      
Lead generation. Given that all our enterprise deals get signed via a field sales rep, the source of the deal gets ignored.

(10) Which word or phrase is your mantra and which word or phrase makes you squirm? 
Mantra: In marketing you must start with the end result you seek and then work backwards. I squirm when I hear “addressable market size” because it’s so imprecise in B2B markets.

(11) What makes you stressed?  
When I can’t measure marketing results.

(12) What do you do to relax? 
Exercise

(13) What is your favourite song? 
Listening to “Weight of Love” by the Black Keys a lot recently.

(14) Which book taught you most?  
“The Power of Consultative Selling” by Bryce Webster

(15) Do you have a team or sport that you follow? 
Several. Now it’s Chelsea and the NY Giants in different types of football

(16) Which country would you like to work in?  
Singapore

(17) Which company do you think has the best marketing?  
In B2B I really admire SAP

(18) What do you love most about your job? 
One idea can absolutely transform the velocity of company growth.

(19) What is your favourite book? 
Keep re-reading “Crossing the Chasm” by Geoffrey Moore these days.

(20) What keeps you awake at night?   
Heartburn

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