c-suite talk tech
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C-suite talk fav tech: Martin de Martini, Y Soft Corporation

CIOs, and increasingly CMOs and CEOs, may be responsible for the technology within their group but what about their personal preferences? We profile the global c-suite to learn more about their ‘fav tech. 



Name:  Martin de Martini

Job title:  CIO

Company:  Y Soft Corporation

Industry:  Software

Location:  Czech Republic

Years’ of experience:  17 years


What is your favourite personal gadget?
My Tesla Model S!

Do you have a favourite piece of personal software?
Probably Dropbox which allows me to be really mobile, Evernote to offload my thoughts, Kindle/Audible to upload new thoughts and of course our own YSoft SafeQ to simplify my business life. And all the future beta versions of iPhone OS and Windows (Insider).

What was the first piece of technology you got really excited about?
My uncle’s laptop when I was 8, and then my first real PC: a 486dx2-66 that I got for Christmas when I was 13.

What device improves your life most at work?
My iPhone. Sometimes I work only with an iPhone, notebook and pen.

What software keeps you most productive at work?
Outlook (through my mobile and also Apple watch notifications), Excel, SQL Tool for our IFS Applications ERP and Notepad++ that I use to script many things that help me automate processes. And Dropbox, as I can move to the home office and continue my work where I left off.

Is there any technology that has become extinct that you would like to resurrect?
Not really. I believe evolution goes only one way: forward. And as I’m enthusiastic about new technologies and all my devices usually run on unreleased beta versions of new systems and applications, I don’t feel any sense of nostalgia for things that were replaced with better ones.

Is there any technology you would personally recommend that you don’t think enough people know about? (Hardware or software, work or personal)
I think that the future is in cloud services that really improve mobility. And that’s not any individual piece of software or hardware. It’s more about the whole ecosystem and a mindset change. While cloud is definitely frequently spelled out, I believe the adaptation, especially within businesses and enterprises, is still at its very beginning. People are used to accessing their Facebook and Gmail from everywhere, but true enterprise mobility means that you can go anywhere with pretty much any device and continue work as if you were at your desk.

Do you think anything about your personal use of tech would surprise your colleagues?
Not really. Well, perhaps the fact I haven’t been able to enroll into beta programs through my car – yet!


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