Human Resources

CMO Files: Kathy Schneider, Senior VP Marketing and Communications, Criteo

Get inside the mind of the world's top marketing professionals. In 20 questions we find out what they love most about their job, what their biggest achievements are... and what keeps them awake at night. Read 'The CMO Files'...

Name:  Kathy Schneider

Organisation: Criteo

Job title: Senior VP Marketing and Communications

Location: London, UK



(1) Where were you born and raised?
I was born in Rhode Island and spent my early childhood in Italy before moving back to Rhode Island.     

(2) What was your first job?   
My first job was working in the take-out section of a seaside restaurant.

(3) What was the first product you got really excited about?
When I worked at Dell we launched the first Dell projector. It was exciting as it was the first peripheral device Dell had launched that wasn’t a PC or printer.

(4) Who has been the biggest influence on your career?
My Husband – he has been supportive throughout my career while building his own. Without our collaboration and flexibility it would be extremely difficult to do my role – particularly with the amount of travel involved. I don’t think I would have been able to make the career choices I have.

(5) What has been your greatest achievement?
I’m not sure if I’ve done it yet.

(6) What has been your biggest mistake?
Not learning Chinese.

(7) What is your greatest strength?

(8) What is your biggest weakness?

(9) What do you think is the aspect of your role most neglected by peers?
I think the amount of reviewing and editing of all the assets my team produces is probably under-estimated.  There is a lot of oversight in this kind of role to ensure everything we produce is on brand and sounds great.  

(10) Which word or phrase is your mantra and which word or phrase makes you squirm?
Mantra is “If you love your work, it’s not work”.   

(11) What makes you stressed?

(12) What do you do to relax?
I enjoy reading, exercising and going on beach holidays.

(13) What is your favourite song?
Anything by Fleetwood Mac or Stevie Nicks.

(14) Which book taught you most?  
I’ve taken many lessons and inspiring thoughts from biographies.  Some that most impressed me have been the biographies of Eisenhower, George Washington and ‘Elizabeth the Queen’ by Sally Bedell Smith.   I also loved ‘Wild Swans’ by Jung Chang, and was lucky enough to see her launch her follow on book about Mao.

(15) Do you have a team or sport that you follow?
My husband and boys are rugby fans so we follow their favourites.

(16) Which country would you like to work in? 
While it’s not exactly a ‘country’, I think it would be fascinating to work in Hong Kong. I’ve been to Japan, China and Singapore, but haven’t yet been to Hong Kong.  It looks like such a vibrant place.

(17) Which company do you think has the best marketing?
Coca Cola has been amazing at maintaining such a strong consumer connection for so long.  Boots’ “Here come the girls” campaign also was very memorable. 

(18) What do you love most about your job?
I love the challenge and the variety. There are so many different things happening all the time. I also really enjoy getting to work with such smart and enthusiastic people.

(19) What is your favourite book?
My favourite books are biographies and auto-biographies. I really enjoyed reading ‘Wild Swans’ by Jung Cheng and ‘‪The Rose of Martinique: ‪A Life of Napoleon's Josephine’ by Andrea Stuart.

(20) What keeps you awake at night?  
The lists of all the little things that need to happen to keep things running smoothly at home. 


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