Application Development

Indian Startups: pCloudy Gives Software Testers Devices in the Cloud

pCloudy launched in December 2013 to connect Android developers with a range of devices to test their apps. We catch up with co-founder Nilesh Tarale to find out more.

“We have four co-founders here,” says Nilesh Tarale over the phone from Bangalore, “we all worked for different companies, but we all four met working at Nokia.”

 “We had a deep understanding of the space in the mobile area,” he continues “[but] when Nokia’s Symbian business was killed, we all [four] moved to Accenture and that’s when we decided we had to start something of our own in the mobile area.”

“We were thinking: what should we do? We wanted to develop something that would help the entire mobile developer community to develop better apps. [So] we looked at the Android market and realised it is a very huge market. There are millions of applications available in the different app stores and millions of applications under development.”

The interesting thing is, he says: “the applications might be being downloaded, but they were not being used by most of the users. We tried to analyse that and realised it was all because of fragmentation.” There are so many different versions; so many different operating systems.

“[This is a] practical problem. Loads of developers cannot test on different devices because the Android market is too fast moving. Every week, every month there are new phones being launched by different companies and new operating systems being developed; it’s not that easy for people.”

The product was ready by August 2013 when pCloudy went into Beta. Then it officially launched in the last week in December. In practice this means: “we have a mobile cloud, which has a lot of mobile devices connected to our servers. Any developer who wants to test their application can connect to our server and access the device through a simple browser. They can do the entire test as if the phone is in their hand.”

“Most of the founders were from a developer and a testing background so we knew where both groups were facing problems.” At present, nobody is doing anything quite the same in India. In fact the main competitor is Israeli company, Perfecto mobile, along with Keynote DeviceAnywhere.

Tarale says the company has 250 unique users spread across the world. And it is particularly popular with small companies who cannot afford a lot of new devices. Many of the developers on its client base come from within India, although there are also a number from outside, especially Australia.

“Right now the problems we are facing is our cloud size is small and a lot of customers are asking for more devices, so in one stop they can do their entire testing in one place,” says Tarale. “We want to increase the cloud strength from 17 devices to 30 devices, right now we are adding devices. [After that] we want to bring it to 50. We also want to do more marketing to get more customers.”

The company currently works on a subscription-based plan where customers pay a set amount of money for different amounts of testing time. It also offers custom plans for organisations that need more time.  It is currently looking for investment and to grow subscribers:

“We are targeting small customers to begin with,” concludes Tarale. “We are confident that six months down the line we will have a good client base with us.”


Kathryn Cave is Editor at IDG Connect


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