The CMO Files: Kirby Wadsworth, CMO, Limelight Networks

Get inside the mind of the world's top marketing professionals. In 20 questions we find out what they love most about their job, what their biggest achievements are... and what keeps them awake at night. Read 'The CMO Files'...


  Name:  Kirby Wadsworth

  Organisation: Limelight Networks

  Job title: CMO

  Location: Boston





(1)           Where were you born and raised?
Born New York City
Raised outside of Boston



(2)           What was your first job?
Soda Jerk at an Ice Cream Parlor


(3)           What was the first product you got really excited about?
James Bond, 007, Spy Kit.




(4)           Who has been the biggest influence on your career?
My father, who said, "Having fun is fine, once in a while, but the only true satisfaction in life comes from hard work and a job well done."


(5)           What has been your greatest achievement?
Personally - my marriage of 28 years to a woman I fell in love with at first sight, and the four fabulous kids we have raised.
Professionally - the publishing of my first book, "Recommend This!' by Wiley & Sons this February.




(6)           What has been your biggest mistake?
Not accepting Dick Egan's offer, when he asked me to be employee #12 at his silly little startup, EMC.



(7)           What is your greatest strength?
The ability to bring clarity to chaos.


(8)           What is your biggest weakness?




(9)           What do you think is the aspect of your role most neglected by peers?
The alignment - at all costs - of sales and marketing.


(10)       Which word or phrase is your mantra and which word or phrase makes you squirm?
"Our job is to create conversations that Sales can effectively carry on to create revenue."
"These leads stink."




(11)       What makes you stressed?
Being asked to create presentation material for others - everyone has their own story, and their own style.  I am good at teasing a story out of others, and helping them tell it effectively, but the personal stress-toll I pay in doing that work is high.


(12)       What do you do to relax?
I try to exercise often, which helps, and I am writing a broad and complex historical novel. The writing process itself is so cathartic and all-consuming that it erases the stress and worries of most workdays.



(13)       What is your favourite song?
The Spirit Carries On, by Dream Theater




(14)       Which book taught you most?
Thomas Wolfe's, Look Homeward, Angel.


(15)       Do you have a team or sport that you follow?
My kids are competitive athletes - so we become raving fans of whatever team they are playing on at the moment.




(16)       Which country would you like to work in?
Can we open an office in Belize?


(17)       Which company do you think has the best marketing?
I am a fan of Coke's social media and relationship marketing programs.



(18)       What do you love most about your job?
The ability to see visual and visceral evidence of my contributions.



(19)       What is your favourite book?
The Fountainhead by Ayn Rand



(20)       What keeps you awake at night?
Counting an ever-swirling list of to-do's, must-do's, and should-do's.





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