c-suite talk tech

C-suite talk fav tech: Bruno Teuber, New Relic

 Bruno Teuber

Job title: Senior vice president for EMEA Enterprise Sales
Company: New Relic
Industry: Software performance monitoring
Location: Zurich Area, Switzerland
Years’ of experience: 21


What is your favourite personal gadget?
My Garmin fenix watch that I use almost every day. It’s designed for hiking, climbing and outdoor sports. It has the ability to measure and show data related to your workout. It’s fitted with a GPS for navigation and connects to a mobile app – it’s pretty reliable. I only started to use it about five months ago as a gift from my wife.

Do you have a favourite piece of personal software?
Yes, but in this case it is not for business use. I admit I’m not a big gamer, and there’s one app, called Jass, which I’m enjoying a lot at the moment. It’s a digital version of a traditional Swiss game, and I play it often in my spare time or when I’m traveling. In the new version you can play live against other people – but I don’t think I’m ready for that yet!

What was the first piece of technology you got really excited about?
Way back when I was a child, I always enjoyed figuring things out with my hands. I was a huge Lego fan and I was given a Lego train as a gift at about five or six years old. So I thought to myself: “how could I use the motor for something else?” I used it to create a machine that whipped cream. However, my construction including the motor was not particularly stable and I ended up getting the cream everywhere! I really enjoyed it – but I’m not sure my parents did.

What device improves your life most at work?
My iPhone for sure. I used to have a Blackberry many years ago, and it improved my productivity greatly. In honesty I was hesitant to move to an iPhone went it first came out. But when I did, it was worth it. With all the business applications to use when you’re travelling, it made a huge impact. I can survive a whole week without my laptop if I need to – and that’s a huge advantage. The disadvantage is that you’re constantly online so you have to force yourself to balance – if you’re always answering within minutes or seconds, it sets an expectation which can be difficult to maintain.

What software keeps you most productive at work?
I don’t have one single particular piece of software I use. I’d say it’s a combination of my e-mail and calendar. I use Salesforce on my Mac and iPhone, and it’s a huge help that I can use it anytime, anywhere. At New Relic, we’ve also started to implement Clari, an intuitive layer on top of Salesforce to manage new business opportunities, contracts and sales in a very easy and understandable way.

Our company uses a handful of our other SaaS products that have significantly improved how I get things done. For example, I use Egencia to book flights and hotels and Expensify for expenses and account management. There are some limitations and complexities, but all in all, it allows me to be quicker and get things done on the move. And of course I use our company’s real-time analytics platform, New Relic Insights, to look at important customer usage metrics.                                                                                                        

Is there any technology that has become extinct that you would like to resurrect?
To be honest I’m a person that looks forward. Although there are things from the past that I miss, there are replacements that are better. But if I had to, I would say vinyls and records. From a usability point of view they aren’t the easiest, but they are more authentic. The music was more about the feel and touch – which was always special.

Is there any technology you would personally recommend that you don’t think enough people know about? (Hardware or software, work or personal)
Google Translate, the app which translates text on a page through the image on your phone. With the amount that I travel, I find it personally really helpful when I go to places where I need to read a menu or short message. By simply hovering your camera over the text, and without having to type in any text, you can get a translation in seconds.

Do you think anything about your personal use of tech would surprise your colleagues?
I know a fairly significant number of professionals in my private life who don’t work in high tech companies, and although they use a smartphone to send emails and texts, they are years behind in productivity from a mobile point of view. I’ve had to learn how to become more productive on my mobile in order to keep up. When I spend time abroad or skiing with friends, people tend to make jokes about how I’m glued to my phone. So while I see the mobile advantages as positive, I think some people are surprised with how much I value mobile. Overall though, I think mindful usage is the most important factor.



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