Human Resources

Typical 24: Joanna Pawluk, indaHash

IDG Connect is looking to speak to IT, business and marketing professionals across the spectrum to discover more about their very different, typical working days…


Joanna Pawluk

Job title: Chief Growth Officer

Company: indaHash

Location: London, UK

Years’ experience: 10


  1. What time do you reach the office each day?
    I am not very often at the office, but usually before 9am - I’ve been known to be on conference calls as early as 4.30am. It’s painful but an inevitable aspect of start-up life, especially when you are growing a business that is growing internationally.
  2. Is your job varied?
    Yes, in that it’s unpredictable. One day I might get a call and the next day I am on a different continent.
  3. Is your job creative?
    Very much so, I didn’t realise what thinking outside of the box really meant before
  4. What do you spend the majority of your time doing?
    Talking to people and looking for opportunities to grow the business. Some people at my team call me the “Columbus” of indaHash because I tend to have quite unusual business ideas and a very different approach to creating opportunities
  5. Do you personalise your desk?
    No, I like it to be almost empty, but I really pay attention to the chair - a comfortable chair is the most important thing for me. I really like a steampunk touch to office furniture and ambience. One day I would love to have an all steampunk office!
  6. Would you describe yourself as creative?
    Yes, I try to keep my creative energy at a high level by going to art galleries after work, cooking, reading books and watching sci-fi!
  7. Do you have any quirky daily rituals?
    I stretch first thing in the morning and wear earplugs throughout the day...especially when running around London from one meeting to another - it helps to preserve energy! I am not sure how many people notice...but I tend to walk a lot around the office space - that helps me to clear my mind, especially when I need to make decisions.
  8. Do you tend to work on your own or with colleagues?
    Teamwork; always!
  9. How many hours on average do you work a day?
  10. Roughly how much time do you spend each day on email? Taking calls? In meetings?
    I hate emails, so I try to keep it simple and I answer emails around 5-6am, then 11am and 3-4pm.
  11. Do you use social media much for work?
    We’re a socially driven business so yes! I mainly use LinkedIn to network, Facebook as an internal messenger system and Instagram for inspiration. As we’ve just launched the first global automated marketing solution for Snapchat I’m just learning the ropes of that platform.
  12. What do you enjoy most about your work?
    Constant challenges that push me 10 steps ahead and help me to create exponential rather than linear growth. I really believe in the chaos theory and think that if you want to grow you can’t just do one thing after another.
  13. What type of music (if any) do you listen to at work?
    For work I like to listen to classical music, especially Bach. Once I tried to listen to Wagner...it didn’t end well.
  14. What do you do for lunch?
    I like to cook a lot, so usually I bring my food to work, something light for sure!
  15. Do you socialise with work colleagues?
    Yes, I do love whiskey and team spirit(s)!
  16. Are there any tasks (through your career) you’ve been especially glad to get rid of?
    I’ve realised that the things that I once really wanted to get rid of, such as working in a startup and having my own company are actually super exciting to do. For example, I never liked to review contracts and relied on legal teams a lot but as a start-up you might not have the luxury of a full time legal advisor and have to do a lot yourself. After a while I started to actually enjoy it. Same with invoicing: I hated it before, but now I’ve learnt how to live in peace with it.
  17. What is your last task of your day?
    Cooking or making bread for the next day.
  18. How do you like to relax after work?
    Honestly, this is something I need to work on. I really love kitesurfing but unfortunately don’t live close to nice spots to do it regularly. I like to cook/bake in the evening plus I am a huge (and only slightly guilty) fan of reality TV as this brainwashes all the stresses of the day away.
  19. Do you keep checking email through the evening?
    Sometimes, as I don’t like to have something unfinished in the back of my head. Once, I had a very important dinner meeting with clients and I didn’t look at my cell for few hours, so of course that was the one time I really wish I had!
  20. Do you take work projects home with you?
    Yes, I work remotely a lot, so I don’t spend too much time in the actual office. I work in coffee shops, between meetings, on a bus (and I do miss quite often my stop), at the airport (picking up voicemails) and a lot in the morning, when my husband sleeps and offices are closed.
  21. What would you say to your 20-year old self?
    Listen to your intuition; everything else is just noise.
  22. If you could try out any job for a day, what would you choose?
    Chairman of the FED
  23. What device did you use to answer these questions?
  24. Do you use your own personal device for work?


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