Human Resources

The CMO Files: Oded Napchi, HIRO Media

Get inside the minds of the world's top marketing professionals. In 20 questions we find out what they love most about their job... and what keeps them awake at night.


Oded Napchi

Organisation: HIRO Media

Job title: CMO

Location: Tel Aviv, Israel



  1. Where were you born and raised?   
    Tel-Aviv, Israel   
  2. What was your first job?  
    A producer at a talk radio show
  3. What was the first product you got really excited about?
    The internet. I remember the first time I surfed the web using Mosaic in 1993. You could actually feel how the world is changing at your fingertips.
  4. Who has been the biggest influence on your career?
    In my early days in the radio I had the luck of working with some of the brightest media people I ever met, two of them, Erez Tal and Moshe Shlonski. I’m honoured to regard them as my mentors
  5. What has been your greatest achievement?
    An activity that wasn’t even commercial. I created a campaign against children violence that actually succeeded in making a change. The violence rate at school dropped dramatically following this campaign.
  6. What has been your biggest mistake?
    A mistake for someone is a success for others. I had several offers to do big exits with my companies and I always preferred to continue growing the business and not just selling it. Some will say it is a big mistake


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