Artificial Intelligence

Q&A: Could 'mind reading' apps take on the enterprise?

Four years ago I interviewed a whole of bunch of analyst and IT leaders to produce a report on the future potential in ‘mind reading’ apps – or to put it less dramatically – the apps that understand context to deliver what users want. Like many aspects of technology, these developments have probably not taken off as quickly as experts in the field may have anticipated back in 2014, but context-aware personalized experiences are certainly growing, along with the raft of other technologies that utilize data and AI.

Neura is one such example. This claims to deliver AI-as-a-service which “enables apps and devices to deliver experiences that adapt to who their users are and react to what they do”. In effect this is proper personalization – or ‘mind reading’ – based on what is actually going on in the real world. Amit Hammer, CEO of Neura, explains more in the lightly edited Q&A below.


How did the idea for Neura come about?

Several years ago, Neura Co-founder and CTO Triinu Magi was misdiagnosed as having diabetes type 1. Even though she was following the recommended protocol and checking her blood glucose regularly, her condition worsened to the point that she went into a coma for two days. Frustrated that medical tests couldn’t figure out what was wrong, Triinu, who is a data scientist, started manually running algorithms based on what was happening in her life in the physical world. When she gave her results to her doctors, they determined she actually has diabetes 1.5, a rare form of diabetes that required a much different protocol. Triinu and the other founders realized that there is a need to discover what is happening with individuals in the real world and bring these insights into products. It’s because of Triinu’s experience that Neura has a mission of enabling products to interact with individuals throughout their day.

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