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Human Resources

CMO Files: Nick Peart, Marketing Director, Zendesk

Get inside the mind of the world's top marketing professionals. In 20 questions we find out what they love most about their job, what their biggest achievements are... and what keeps them awake at night. Read 'The CMO Files'.


Name:  Nick Peart

Organisation: Zendesk

Job title: Marketing Director

Location: London, United Kingdom

 

(1) Where were you born and raised?

I was born in Swindon and grew up in various places ultimately ending up in London.

(2) What was your first job?

I was a researcher at the House of Commons for an MP.

(3) What was the first product you got really excited about?

Radius DV card – the first pro-consumer video editing card for the mac. The product revolutionised the market and was way cooler than the pre-press (newspaper printing technology) products I was marketing at the time.

(4) Who has been the biggest influence on your career?

I have learnt a lot from listening to those around me over the years, from colleagues to customers and not forgetting managers. I like to think I have taken the best bits from all of them!

(5) What has been your greatest achievement?

Landing my role at Zendesk!

(6) What has been your biggest mistake?

Not working for a start-up sooner!

(7) What is your greatest strength?

Thinking on my feet and very fast – there is always a way to get something done you just need to think differently and not give up.

(8) What is your biggest weakness?

Also thinking on my feet! It can be hard for those around me to be on the same page.

(9) What do you think is the aspect of your role most neglected by peers?

Commercial thinking. There is often a temptation to do events and activities because they have always been done, or from a fear of not doing it. As marketers we have to be brave. We have to test and evaluate and not be afraid to say no if it does not make commercial sense.

(10) Which word or phrase is your mantra and which word or phrase makes you squirm?

Why not today?

(11) What makes you stressed?

I try not to get stressed, I get frustrated when projects are not running to time…

(12) What do you do to relax?

I take time out with my boys. I watch, referee and coach rugby.

(13) What is your favourite song?

Hmmm, nothing springs to mind.

(14) Which book taught you most?

Most recently Startupland. A book by Zendesk CEO and Founder Mikkel Svane on his journey from Copenhagen Loft in 2007 through to IPO in 2014.

(15) Do you have a team or sport that you follow?

Northampton Saints and England Rugby – occasionally I have been seen at Swindon Town matches

(16) Which country would you like to work in?

South Africa

(17) Which company do you think has the best marketing?

I like different aspects of a lot of companies, I like the design and clean presentation of Apple, I love the community of Zendesk, I think Adobe do a great job of communicating their business goals and objectives.

(18) What do you love most about your job?

I love meeting customers, hearing their stories about how the brands I work for are enabling them to do a better job.

(19) What is your favourite book?

 Invictus

(20) What keeps you awake at night?

The next project!

Nick is responsible for driving demand generation across EMEA, using public relations, analyst relations, search engine optimisation, search engine marketing and traditional outbound marketing.

With over 14 years marketing and communications experience in the technology sector, Nick has extensive experience working for a wide variety of technology companies from start-ups to multinationals, including Clearswift, Adobe and Acision.

Nick has particularly strong experience working on mergers and acquisitions, product launches and brand creation, achieving results through consistent and targeted marketing communications.



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