Business Management

Typical 24: Zack Zigdon, MD International, Co-Founder, Innovid

IDG Connect is looking to speak to IT, business and marketing professionals across the spectrum to discover more about their very different, typical working days…


Name: Zack Zigdon

Job title: MD International, Co-Founder

Company: Innovid

Location: Everywhere, Tel-Aviv/London/NYC/Sydney

Years’ experience: 15 years


What time do you reach the office each day?
My day starts at 5:30am. I reach the office between 9am and 11am. “Office” is a very wide definition as I’m splitting my time between our offices in London, Tel-Aviv, NYC and occasionally Sydney….

Is your job varied?
Very much so. I have lots of different interfaces – employees in different countries/cultures, management team (mostly in NYC), my partners (in NYC), site manager of the Tel-Aviv site, creative teams, product/R&D, marketing etc… in addition I travel overseas once a week on average…

Is your job creative?
Innovid is about being creative… about bringing technology and creative design together.
We are paving the way to better connect video with the online medium, to make interactive video the new normal. It requires continuous creativity in all aspects, product, business model, echo system setup, and of a course great service. It can be a creative solution for a client on the product side or unique design for an interactive video campaign – I’m often involved with everything within that process… 

What do you spend the majority of your time doing?
Emails, calls/conference calls and meetings

Do you personalise your desk?
Not as such…as I’m spending my time in 3 different offices in any given month … But the Tel Aviv office is where I feel more home (and is a little personalised)   

Would you describe yourself as creative?

Do you have any quirky daily rituals?
Does running 10km every morning count?

Do you tend to work on your own or with colleagues?
I tend to work with others a lot and enjoy the collaboration. Of course a lot of my day is also emails, documents reviews – so that I do alone…

How many hours on average do you work a day?
Officially office hours 10-11 hours in my case - but I’m busy thinking/on calls/emails for another 4 hours outside the office throughout the day

Do you use social media much for work?
Actually no - it’s mainly networking with LinkedIn.  The rest is usually personal.

What do you enjoy most about your work?
The people that I work with

What type of music (if any) do you listen to at work?
Alternative British, electronic, new wave – heavy on 80’s!

What do you do for lunch?
When I’m at my home office (Tel Aviv) – I order in. Otherwise (London/NYC/Sydney – I dine out – usually with colleagues)

Do you socialise with work colleagues?
Yes. Lots of my friends are people I currently or used to work with.

Are there any tasks (through your career) you’ve been especially glad to get rid of?
I once worked for a big corporate. We had to submit a reporting code for any task that we did throughout the day (e.g. pre-sale activity for a specific account). So you would need to go online and fill out reporting codes for every day’s (sometime even hourly tasks) on a weekly basis. Sometimes when you did work for other teams you’d need to solicit the reporting code from them... I also had to check codes for the reports for people who worked for me…. This whole process was super annoying. I remember there were some ridiculous situations,  like for example the company would give you two paid days off paternity leave  – and then you’d get a company email saying, “Dear  employee, Congratulations!…. Here is a reporting code for the two days you had off…”

What is your last task of your day?
Taking a shower

How do you like to relax after work?
When at my home office - spending time at home and with the family  

Do you keep checking email through the evening?
Yes, but not over the weekend.

Do you take work projects home with you?
Yes, except for weekends.

What would you say to your 20-year old self?
Spend more time in education before going for a full blown career.  And try and study abroad…

If you could try out any job for a day, what would you choose?
I’d love to be an ambassador

What device did you use to answer these questions?
My work laptop

Do you use your own personal device for work?
Yes, it’s a given



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