Business Management

Typical 24: Eddie Desouza, Global Communications and Marketing Director at Enlogic

IDG Connect is looking to speak to IT, business and marketing professionals across the spectrum to discover more about their very different, typical working days…


Name: Eddie Desouza

Position: Global Communications and Marketing Director

Company: Enlogic

Location: Worcester, UK

Years' Experience: 20+

What time do you reach the office each day?

I am not office-based because my job involves a lot of travelling. In fact the only desk I have is at home! However, my work day always starts with me checking emails at 6:30am without fail, because I need to catch the guys in Hong Kong and Singapore before they finish for the day.  

Is your job varied?

I know that I am very privileged to work for an exciting start-up like Enlogic, which means working in a truly global environment. This offers great day-to-day variance as there are always new challenges which have to be resolved with specific processes and I wouldn’t have it any other way.

Is your job creative?

I think that like most jobs, some days it is and some days it isn’t. My job is not to recreate the wheel but to look at how we resolve typical IT issues within the data centre at the rack level when it comes to energy consumption, power distribution and environmental management. Sometimes this involves taking time to come up with creative solutions to simplify things at a later stage.

What do you spend the majority of your time doing?

Almost my entire working life is split 50-50 between emails and talking to customers over the phone.

Do you personalise your desk?

As I am not office-based, I don’t have a desk in the traditional sense. What I always say is: wherever I can find a seat, hold my phone in my right hand and laptop in my left; that is my office. And I’m sorry to disappoint you but I don’t even personalise my virtual desktop – all I need to use are the email and internet icons!

Would you describe yourself as creative?

I do relish any opportunities to be creative, but my main job is to resolve an issue and remember that at the other end there is someone who is struggling with a problem.

Do you have any quirky rituals?

There is one thing that I have noticed about myself. I wear glasses and I think most people who do automatically put them on as soon as they wake up in the morning. For me though, the first thing I do is reach for my phone.

Do you tend to work on your own or with colleagues?

As varied as my job is, so are my working patterns. When it happens, it is always a joy to work alongside my colleagues across our global offices.  Also, I am lucky because my daughter is Partner Marketing Manager at Enlogic, so we have a shared focus ingrained in our work and personal lives which is nice.

How many hours on average do you work a day?

I have to be honest and say that I do blur the lines between home and work life a bit, but on average I would say I work around 14 to 17 hours a day. I think that this is partly because Enlogic is still in the early stages of its development. I have passion and focus in everything I do and right now that is being applied to Enlogic. 

Roughly how much time do you spend each day on email?

Going through my emails takes up a large chunk of my day and without hesitation I can safely say that at least five hours is devoted to this. And because of the geographical challenges of working for a global company it means starting very early and finishing very late.

Do you use social media much for work?

To be honest I don’t. I find that social media outlets are interesting tools for people to communicate with, and they encourage discussion about topics that may not have been mentioned without them. I suppose the reason I don’t use them so much personally is because I don’t see an end result or resolution to many of the discussions.

What do you enjoy most about your work?

If you can make a small difference today then that goes a long way to making you want to work tomorrow. This is my attitude to work and when a customer enjoys the solution I have given them it makes all the days and hours worthwhile.

What type of music (if any) do you listen to at work?

I don’t consciously listen to any music while I work. To be honest I couldn’t even tell you if my colleagues have it on in the office, because I can’t say I’ve ever noticed it when I’ve popped in. I think the only time I consciously listen to music is in my car. My favourite station is Heart FM because it brings back good memories of the late 70s and 80s.

What do you do for lunch?

This is another thing that varies day-to-day. If I am in the office I always like to make the effort and go out with colleagues for a pub lunch but, of course, I leave out the alcohol. When I’m in London it’s usually just a sandwich on the go and working at home means skipping lunch altogether.

Do you socialise with work colleagues?

I do whenever possible but don’t always have the time. If the opportunity is there I try my best to socialise because I think it is an important part of work life.

Are there any tasks (through your career) you’ve been especially glad to be rid of?

When I was starting out in the IT industry I did a lot of C++ coding which gets very tedious after three years. It’s like a language, you use certain constructs to solve particular issues and unless you have a real passion for coding, it can be very repetitive. People could say that pitching to customers is just as repetitive, but I think it is more varied because every customer has a different take on what their problem is.

What is your last task of the day?

My last work task is around 1:30am when I check my emails for correspondence from Singapore. Then, without fail, I put my phone on silent – no lights, no vibrate, just silent. Then bed.

How do you like to relax after work?

To wind down I usually go to the gym or just sit back and watch the most mindless television show I can find. I like any programme that washes over me or just happens in front of me without me having to think about anything.

If I know I have free time I like to focus on my martial arts. I plan to do a three hour session, once-a-week, but in reality I haven’t had the time to go as much as I would like to. I think my New Year’s resolution will have to be making more time for it.

Do you keep checking your email through the evening?

Yes, for me it is a bit like having a Rubik’s cube in your hand. I keep checking for responses, literally, every few seconds because the technology is so fast these days that sometimes I wonder why I haven’t had a reply given it only takes a minute or so.

Do you take projects home with you?

Yes, all the time, but that’s the nature of my job. But most importantly, I have learnt how to wind down quickly at the end of the day.

What would you say to your 20-year-old self?

I think I would tell him to be wary of the amount of technology he uses. These days it is all around us - cloud computing, smart phones – you can find yourself working without even realising it because you are constantly connected. It is very important to make sure you strike a good balance between your work and home life.

If you could try another job for a day, what would you choose?

I would love to visit space and just float there all day in pure silence, viewing the world from a different perspective.

What device did you use to answer these questions?

An LG Android phone.

Do you use your own personal device for work?

No. One phone is all I need and, besides, if I had a second how would I hold my laptop?



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