CMO Files: Greg Ness, VP Worldwide Marketing, CloudVelocity

CMO Files: Greg Ness, VP Worldwide Marketing, CloudVelocity

Get inside the mind of the world's top marketing professionals. In 20 questions we find out what they love most about their job, what their biggest achievements are... and what keeps them awake at night. Read 'The CMO Files'...

Name:  Greg Ness

Organisation: CloudVelocity

Job title: VP Worldwide Marketing

Location: Santa Clara, CA



(1) Where were you born and raised?

San Francisco, CA – then lived in Asia, North Carolina, Washington State, Texas and California

(2) What was your first job?  
Janitor for fast food chain

(3) What was the first product you got really excited about?   
Johnny Jet (1963)

(4) Who has been the biggest influence on your career?
Orville Iverson (debate coach) and Dr. Norm Roberts (professor), Steve Jobs, Tony Perkins, Mark Anderson

(5) What has been your greatest achievement?

Discovering the link between challenges, problems and happiness.

(6) What has been your biggest mistake?
Staying too long with an outdated marketing formula based on past success.

(7) What is your greatest strength?
Obsession with tech and marketing innovation.

(8) What is your biggest weakness?
Tendency toward verbosity combined with impatience and excessive curiosity.

(9) What do you think is the aspect of your role most neglected by peers?   

Measurement, both qualitative and quantitative.

(10) Which word or phrase is your mantra and which word or phrase makes you squirm?
Mantra: Certainty is the enemy of knowledge.
Squirm: “Marketing’s sole purpose is either collateral creation and/or email blasting.”

(11) What makes you stressed?
When priorities and strategies aren’t established and/or when peers are risk averse.

(12) What do you do to relax?
Meditation, writing, reading and playing tennis.

(13) What is your favourite song?
Tie: Solsbury Hill by Peter Gabriel and Kashmir by Led Zeppelin

(14) Which book taught you most?
The Alexandria Quartet, by Lawrence Durrell

(15) Do you have a team or sport that you follow?
No. I’m the anti-fan. 

(16) Which country would you like to work in?
Where innovation and merit are key components of the culture

(17) Which company do you think has the best marketing?

(18) What do you love most about your job?

Relentless challenge, relentless growth.

(19) What is your favourite book?
The Master and Margarita, by Bulgakov

(20) What keeps you awake at night?
Unfinished business; a great book. 


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