CMO Files: Bennet James Bayer, Global CMO & VP Strategy, Huawei

Get inside the mind of the world's top marketing professionals. In 20 questions we find out what they love most about their job, what their biggest achievements are... and what keeps them awake at night. Read 'The CMO Files'...

Name:  Bennet James Bayer
Organisation:  Huawei
Job title:  Global CMO & VP Strategy
Location:  Shenzhen, PR China


(1) Where were you born and raised?

Racine, Wisconsin, USA

(2) What was your first job?  

RADIO, Sales during the day and afternoon drive time DJ

(3) What was the first product you got really excited about?   

LT-70P Videophone (video conferencing product running at 14.4Kbs)

(4) Who has been the biggest influence on your career?

My wife (a very good marketer)

(5) What has been your greatest achievement?

Launching MOSO, the first wireless ASP (which we would call cloud and PaaS today)

(6) What has been your biggest mistake?

AT&T Unisource acquisition

(7) What is your greatest strength?

The ability to see different opportunities

(8) What is your biggest weakness?


(9) What do you think is the aspect of your role most neglected by peers?   

Focus on profitable business, return of working capital and the various “levers” of business.

(10) Which word or phrase is your mantra and which word or phrase makes you squirm?

 “Try” as mantra.  “Innovate” to squirm

(11) What makes you stressed?

People not trying, not caring about the impact on the customer in what they do.

(12) What do you do to relax?

Music, ocean kayaking, biking.

(13) What is your favourite song?

Great Gig In The Sky

(14) Which book taught you most?

Bernstein’s, “The Art of Risk”

(15) Do you have a team or sport that you follow?


(16) Which country would you like to work in?

UK has been my favorite

(17) Which company do you think has the best marketing?


(18) What do you love most about your job?

Every day is different, every day new problems and opportunities, the ability to pass on what I’ve learned.

(19) What is your favourite book?

Crossing the Rubicon

(20) What keeps you awake at night?

Have I done enough? 


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