Human Resources

The CMO Files: Taher Behbehani, BroadSoft

Taher Behbehani

 Organisation: BroadSoft

 Job title: Chief Digital & Marketing Officer

 Location: Washington DC, US


1.       Where were you born and raised?   
I was born in Iran and grew up in the US. I finished high school in Madison, Wisconsin, which is the place I will always consider as my hometown. 

2.       What was your first job?
As a student I worked in a university hospital, working in cancer research focused labs. After graduating from engineering school, I worked in medical imaging across Europe and the US. It was my responsibility to enable physicians to take advantage of new, innovative technologies, such as MRIs and digital imaging.

3.       What was the first product you got really excited about?            
Mobile and wireless products were, and still are, amazing. As an engineer and an entrepreneur their introduction was a dream come true and exciting beyond imagination. This was a technology that was going to radically change the world for the better, bring people together, improve global economies and create a wave of innovation unparalleled in the past 50 years.

4.       Who has been the biggest influence on your career?
I have learned a lot from my father, especially from his work ethic. He has always been able to roll up his sleeves and do the job himself - an admirable attitude.
I have also learned from many entrepreneurs throughout my career, especially whilst working in Silicon Valley. Their ability to create new ideas and overcome any challenges is an inspiration to us all.

5.       What has been your greatest achievement?
Mentoring teams and having the opportunity to work with many interesting and talented people throughout the years. Watching them become successful in their own careers, and becoming close friends, is one of my biggest accomplishments.

6.       What has been your biggest mistake?
Not thinking big enough. This lesson would have been useful when I was heading up my own startups, and working for companies establishing exciting new ideas and products.

7.       What is your greatest strength?
Stretching myself to learn more skills, embracing new concepts and always remaining curious.

8.       What is your biggest weakness?
Being impatient.

9.       What do you think is the aspect of your role most neglected by peers?
The need to think beyond our immediate silos and industries. I think learning from adjacent technologies and industries is vital to solving problem in a unique way.

10.   Which word or phrase is your mantra and which word or phrase makes you squirm?
My mantra is simple: “learn to learn”.
“We don't do it this way around here” makes me squirm.

11.   What makes you stressed?
Negative attitudes, closed mindedness and lack of passion or interest.

12.   What do you do to relax?
Any type of sport.

13.   What is your favourite song?
I have a variety; it depends on the mood and location.

14.   Which book taught you most?
Michael Porter has written a range of books on management and strategy styles. If you’re looking to further your career in business, Michael Porter’s insights are invaluable.

15.   Do you have a team or sport that you follow?
Green Bay Packers.

16.   Which country would you like to work in?
I’ve always enjoyed the time I’ve spent in China and would love the opportunity to work there again in the future.

17.   Which company do you think has the best marketing?
Red Bull.

18.   What do you love most about your job?
Creating change, pushing the limits and driving our industry towards bigger and better things. There’s no feeling like it!

19.   What is your favourite book?
Rumi’s poetry.

20.   What keeps you awake at night?
Right now - Donald Trump.


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