crowdsourcing
Business Management

Crowdsourcing Innovation: David Endler, Co-Founder of Jumpshot

Crowdfunding sites are offering a new path for inventors with original ideas. We talk to inventors looking to gain the public’s favour with something new to offer. Is this a business of the future?

   
    Name
: David Endler

    Job title: Co-founder

    Organisation: Jumpshot

    Location: Austin, Texas, USA

   


Product: Jumpshot

What makes it special:

Jumpshot is remarkable in three major ways:

- A strong focus on user experience. Effortless to use, conversational feedback and a social game based on earning Karma

- Much like a surgeon, we sedate your PC before beginning our work. This allows our software to run without interference from viruses

- Crowd driven. Jumpshot gets smarter every time someone uses it

We built Jumpshot for a variety of situations:

- You purchase a brand new Windows computer and want to get rid of the annoying pre-packaged junk software that came with it

- Your Anti-Virus has failed to remove a virus and nothing seems to be able to get rid of it

- Your PC performs sluggishly in comparison to friends and co-workers with similar computers

- You want some insights on the health of your computer hardware and network connectivity

- You're a savvy technogeek who gets called by friends and family with PC problems and need something simple to empower Grammy with

What inspired you to come up with the idea?

My cofounder and I, like many who are their “Family CTO”, found ourselves constantly helping our friends and family with their PC problems. Spyware, poorly written software, and bloatware typically cause slowdowns and massive frustration for any PC owner. New computers are also bloated down with loads of 3rd party software that gets installed directly by the manufacturer.

Those who can, often enlist their tech-savvy friend's or children's help, but others are not so fortunate, and many PC owners need reliable and quick help. We truly wanted to build something as an alternative that passed the Grandma test, a product we were proud to leave behind that also wouldn’t impact the quality of our holiday gifts.

Why Kickstarter?

Kickstarter has emerged as the most popular platform for online crowd funding, raising over $300 million for its projects from millions of backers. It's clear that this is a great way to validate a product idea and launch a company all at the same time.

We launched our project "Jumpshot: A New Weapon to Battle PC Frustration" on Kickstarter on a Monday morning and surpassed our funding goal of $25,000 by Wednesday. We were excited to have received such positive feedback and support so early into our campaign.

Is Crowdfunding good for innovation? How so?

Absolutely. Crowdfunding empowers people with an idea to validate it while bypassing traditional VC investment. With enough momentum, projects that were mere prototypes in someone’s basement have the power to become full-fledged retail products.

What were the Reactions on KS?

The reaction to our Kickstarter campaign was overwhelmingly positive. We achieved our funding goal in two days, which was amazing. By the end of our funding campaign, we had exceeded our funding goal by 600%. The feeling on Kickstarter is that backers really are funding a dream; they want you to succeed and are an amazing word-of-mouth advertising machine.

What have you done since you reached your goal on Kickstarter?

Using the funding from KS, we were able to hire some interns, add a plethora of features, and launch our product to the world. We’ve just recently started to receive some accolades and great reviews affirming the technology is just as good as the design.

It looks like the videos were pretty fun to make, and the USB characters have a very jolly look about them. Are you trying to move away from the serious side of security?

My cofounder and I were tired of all of the stuffy, non-elegant user interfaces out there. We wanted to approach this problem space in an entirely new and refreshing way. We worked with a top-notch local design firm in Austin that helped us build our brand and the Jumpshot character set. Overall, the response to our "minions" has been extremely positive.

Would does the Karma points add to the experience?

Karma is a measure of all of the work our minions performed on a system to get it up to snuff again. We envision karma as a positive measure of how much grime you’ve helped rid the world of, and can see friendly competitions among our Jumpshot community or even among Facebook friends.

Possible business use?

We currently have quite a few PC repair shops that use our Professional tier to run Jumpshot on their customers systems, freeing themselves from the tedious 80% of issues that we can do for them. Also, we have many IT admins who use Jumpshot within their organization to free up their own time to work on more creative human problem solving.

Aims for the future?

We would love to expand the Jumpshot brand through advertising and word of mouth so that eventually, the phrase “Jumpshot your system” becomes just as much a part of our vernacular as Scotch tape or Kleenex :)

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