Apple's pitiful Beats Back to School promotion is slightly less pitiful this year

If you’re a college student who’s thinking of getting one of the new MacBooks for the fall semester, the Apple Store probably isn’t the best place to buy it. And as has been the case for the past several years, Apple’s 2018 Back to School promotion isn’t going to be much of a help, though it is slightly better than last year’s offer.

Students buying the new MacBook Pro, MacBook, MacBook Air, iMac or iMac Pro, or Mac Pro will get to choose from a free pair of Beats Solo3 Wireless ($300), Powerbeats 3 Wireless ($200), or Beats X ($150) headphones. Of note, the offer includes the new Apple Store-exclusive Pop Collection colors.

iPad Pro purchases can get a free pair of Powerbeats 3 Wireless or Beats X headphones. That’s $50 more than last year’s promotion, which offered a free pair of Beats X buds and forced students to pony up an extra $50 for a pair of Powerbeats. If desired, students can chip in an extra $100 to upgrade to the Beats Solo3 Wireless headphones.

As was the case last year, the iPhone isn’t included in the sale.

The impact on you at home: Unless you’re a student who really wants a pair of Beats headphones, there won’t be one. Apple has offered Beats headphones as part of its back-to-school since 2015, and while it’s technically a better value than the $100 Apple Store gift cards it gave out previously, it’s a pretty lame promotion. Deals on Beats headphones can be found all over the place, so that $300 maximum savings isn’t quite all it’s cracked up to be. Though I suppose if you had your eye on the new pop magenta, violet, indigo, or blue colors that are only available at the Apple Store, now’s your time to act.

IDG Insider


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