davidwangandroadmap100760412orig

AMD's new graphics engineer pledges yearly GPU releases to make PCs fun again

PC enthusiasts who are fed up waiting for new GeForce cards from Nvidia may be more excited by AMD. David Wang, AMD’s new graphics chief, said he’s committed to delivering a new product every year, like clockwork.

Interestingly, Wang, the senior vice president of engineering for AMD’s Radeon Technologies Group, seemed to blame the AI-oriented Radeon Instinct as at least somewhat of a distraction. That’s somewhat ironic, given that the 7nm Vega GPU that AMD showed off Wednesday local time at Computex will be used for the Instinct series.

During his time on stage at Computex, Wang showed off AMD’s (unchanged) graphics roadmap, stretching out a full three years from 2017’s Vega chip through an undisclosed 7nm+ architecture debuting in 2020. In fact, Wang’s roadmap should look familiar to anyone who’s followed Intel over the years, as AMD’s graphics roadmap essentially follows a traditional “tick-tock” model: a new architecture followed by a process adjustment or shrink, and vice versa.

All that said, Wang’s graphics presentation was overshadowed a bit by a new, massive 32-core 2nd-generation Threadripper—AMD’s bid to battle Intel in the enthusiast CPU arms race.

Nonetheless, in a small roundtable following AMD’s presentation, Wang confirmed that AMD would be bringing out a new graphics product every year, via a new architecture, process changes, or “maybe incremental architecture changes.”

That’s a more definitive statement than what Nvidia offered, whose fixation on autonomous vehicles and robots continued with the announcement of the Jetson Xavier. When asked when a new Nvidia GPU would arrive, chief executive Jensen Huang replied that the hardware won’t show up for a “long time.” 

“I think the important thing was that Scott [Herkelman, senior vice president and GM of AMD Radeon Gaming] mentioned about having some sort of consistency, delivering something to our customers so that you keep stimulating the excitement,” Wang said. “I think that’s how you make this so business so exciting, so interesting. That’s how it makes the gamers so excited about [it], every year.”

AMD ‘lost momentum’

Wang went on to say that he felt that “AMD had lost momentum” in terms of gaining mindshare in the consumer enthusiast space. “I think, you know, that we lost momentum in all of the media, spending all our energy in chasing AI.” Wang appeared to be referring to the Radeon Instinct, which is used for deep learning and artificial-intelligence applications.

“What I’m trying to say is that we want to go back to that cadence to make this business more fun,” Wang said.

Wang, who previously oversaw system-on-a-chip (SOC) development for AMD before leaving for Synaptics, rejoined AMD in January after Raja Koduri, his predecessor, left to join Intel as the head of a newly formed discrete graphics business.

Though Wang and AMD didn’t actually launch a new GPU product at Computex this year, the company did say that PowerColor’s Radeon Vega 56 Nano, a tiny card designed for mini-ITX systems, is now available. And the 7nm Vega GPU, originally designed for deep-learning applications, will eventually arrive as a consumer GPU as well, AMD chief executive Lisa Su promised.

Will that GPU arrive before Nvidia delivers? We don’t know. But AMD is at least pledging that gamers will have something to look forward to every year.

IDG Insider

PREVIOUS ARTICLE

« Amazon's one-day TP-Link sale offers up some killer deals on plugs, switches, and routers

NEXT ARTICLE

Everything you need to know about SAP's new CRM product: C/4HANA »
author_image
IDG Connect

IDG Connect tackles the tech stories that matter to you

  • Mail

Recommended for You

How to (really) evaluate a developer's skillset

Adrian Bridgwater’s deconstruction & analysis of enterprise software

Unicorns are running free in the UK but Brexit poses a tough challenge

Trevor Clawson on the outlook for UK Tech startups

Cloudistics aims to trump Nutanix with 'superconvergence' play

Martin Veitch's inside track on today’s tech trends

Poll

Is your organization fully GDPR compliant?