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Apple acquires Workflow automation app, offers it free

Apple has acquired the Workflow automation app, which allows iOS users to trigger a sequence of tasks across apps with a single tap.

A spokesman for Apple confirmed on Wednesday the company's acquisition of DeskConnect, the developer of the app, and the Workflow app, but did not provide further details.

Workflow, developed for the iPhone, iPad, and Apple Watch, allows users to drag and drop combinations of actions to create workflows that interact with the apps and content on the device. It won an Apple design award in 2015 at its annual Worldwide Developers Conference.

Some of the examples of tasks for which Workflow can be used are making animated GIFs, adding a home screen icon to call a loved one and tweeting a song the user has been listening to, according to a description of the app.

Apple is keeping the app alive on its App Store and it has been made free, according to TechCrunch, which first reported the acquisition.

The company, which typically comments on its acquisitions with the standard line that “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans," on Wednesday went on to comment about the benefits of the app.

The app was selected for the Apple design award "because of its outstanding use of iOS accessibility features, in particular an outstanding implementation for VoiceOver with clearly labeled items, thoughtful hints, and drag/drop announcements, making the app usable and quickly accessible to those who are blind or low-vision,” Apple told TechCrunch.

It isn’t clear at this point how the app will be integrated with Apple’s offerings. Besides offering a standalone Workflow app, Apple may possibly look at integrating the technology into iOS with Siri being the key interface for many users, particularly for disabled people.

IDG Insider

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