Google is enabling 'promoted pins' in Maps as part of larger advertising push

Businesses that have been trying to pop their head above all the clutter in Google Maps will soon have new tools to get noticed.

Google detailed a few specifics Tuesday about “promoted pins,” which will drop a recognizable icon into the middle of your map view.


You’ll soon see promoted pins inside of Google Maps.

You may also see a related coupon that you could presumably redeem right away in the store. Google said during a press briefing that it won’t be using your phone’s location history, for now anyway, as part of the ad targeting. And it doesn't appear that the company is sharing Maps users' location with advertisers, either.

During I/O, Google threw out a caveat about “user privacy” during nearly every major product announcement, so the company is aware that people don’t want to feel creeped-out by what their phone knows about them. It’s a delicate balance between privacy and usefulness that Google hopes to strike with this new effort.

The impact on you: Advertising is a natural fit for Google Maps because of the hundreds of millions of eyes that glance at the application daily. While the promoted pins and connected advertisements may get a lot of use from large chains, small storefronts may want tap into this as a way to get noticed when they first open or want to attract new customers. 

IDG Insider


« Do we need vendor allies in the malware arms race?


Lightning fast NoSQL with Spring Data Redis »
IDG News Service

The IDG News Service is the world's leading daily source of global IT news, commentary and editorial resources. The News Service distributes content to IDG's more than 300 IT publications in more than 60 countries.

  • Mail

Recommended for You

Future-proofing the Middle East

Keri Allan looks at the latest trends and technologies

FinancialForce profits from PSA investment

Martin Veitch's inside track on today’s tech trends

Amazon Cloud looms over China: Bezos enters Alibaba home ground

Lewis Page gets down to business across global tech


Do you think your smartphone is making you a workaholic?