fitbitaltaprimary100643039orig

Fitbit slims down with fashionable new Alta fitness tracker

Fitbit took a bold step at CES last month when it unveiled the Blaze, a $200 fitness-forward smartwatch that seemed designed to compete with Apple Watch. But Wall Street wasn’t a fan of the announcement, and Fitbit’s stock plunged. Though the Blaze hasn’t even been released yet, Fitbit is back with an activity tracker more in line with the rest of its fitness bands.

The $130 Fitbit Alta is slimmer than many of the Fitbits you may have used in the past, like the Surge and Charge HR, and is more stylish than the similarly trim Fitbit Flex. The Alta has all the basic activity-tracking features that other Fitbit bands do, but also adds Apple Watch-like reminders to move—though the Alta urges you to walk around instead of just stand so you’ll reach a goal of 250 steps per hour. Like the Blaze, the Alta automatically recognizes exercises such as walking, running, dancing, and soccer so you don’t have to launch the Fitbit app to record a workout.

Fitbit has called the Alta and Blaze its most fashionable fitness trackers, and the company is going to sell a variety of interchangeable bands in different materials and colors so you can switch up your look. You’ll be able to snag a classic band in black, plum, blue, and teal for $30, a leather band in grey or pink for $60, and a stainless steel band for $100. Fitbit will soon partner with designer Tory Burch to create even more stylish band options.

Fitbit

Fitbit is making its fitness bands more versatile.

Why this matters: Fitbit is trying to make activity trackers more versatile and less utilitarian, because people are more likely to buy fitness bands that can be worn during a workout and out on the town. The company already makes the most popular activity trackers, but smartwatches that also track fitness are nipping at the heels of traditional workout bands, according to a new survey from the NPD Group. Fitbit needs to continue to innovate to stay ahead of the game.

The Alta is currently available to preorder online and will ship next month.

IDG Insider

PREVIOUS ARTICLE

« Dodgy USB Type-C cable fries vigilante engineer's $1,000 laptop

NEXT ARTICLE

Cisco sees eight-fold increase in mobile data by 2020 »
author_image
IDG News Service

The IDG News Service is the world's leading daily source of global IT news, commentary and editorial resources. The News Service distributes content to IDG's more than 300 IT publications in more than 60 countries.

  • Mail

Recommended for You

Future-proofing the Middle East

Keri Allan looks at the latest trends and technologies

FinancialForce profits from PSA investment

Martin Veitch's inside track on today’s tech trends

Amazon Cloud looms over China: Bezos enters Alibaba home ground

Lewis Page gets down to business across global tech

Poll

Do you think your smartphone is making you a workaholic?