facebookvideoapp100708979orig

Facebook debuts vertical video format and confirms forthcoming TV apps

Facebook wants be in your TV screen in 2017.

On Tuesday, the network launched new ways to watch videos on your iOS and Android device. You can now watch vertical videos in full-screen, autoplay videos with sound, and watch picture-in-picture while scrolling down your News Feed. In addition, Facebook confirmed the forthcoming launch of TV apps for Apple TV, Amazon Fire TV, and Samsung Smart TV.

Previously, all videos on Facebook’s News Feed autoplayed on silent, and you had to tap on the picture to hear sound. Now, Facebook is giving you the option to autoplay videos with sound that fades in and out as you scroll through the video on your feed.

“As people watch more video on phones, they’ve come to expect sound when the volume on their device is turned on,” Facebook wrote on its company blog.

If your phone is on silent, the videos will autoplay silently, however, and you can disable sound completely by unchecking the “Videos in News Feed Start with Sound” option in your Settings.

When watching vertical videos on your News Feed, you can now tap on it to watch full-screen. Facebook started testing this feature last year, and the company’s begun rolling it out more broadly after receiving positive response.

Facebook

Facebook has also taken a page from YouTube and Vimeo by incorporating a “picture-in-picture” video-watching experience. If you’re playing a video and continue to scroll down your News Feed, the video screen will minimize and be fixed permanently on the lower-right corner of the display. This way you can continue watching while browsing other posts on your News Feed.

You can even drag the minimized player to any corner, and Android users will get to finish the video even if they exit out of the Facebook app and go open another app.

Lastly, Facebook confirmed that it has developed a video app for Apple TV, Amazon Fire TV, and Samsung Smart TV, with more platforms to come, according to the blog post. This Facebook video app for TVs will let you watch videos shared by your friends, as well as watch live videos, saved videos, and videos you’ve uploaded on the big screen. A release date has not been announced.

“A lot of people when they’re watching video on News Feed during the day will save it for later because they don’t have time to watch that 3-minute video,” Dan Rose, Facebook’s VP of Partnerships, said during the Code Media conference. “Now it’s easy to go on your TV if you want to do that at night.”

Why this matters: Facebook’s new video features on mobile and the launch of TV apps are all part of Mark Zuckerberg’s plan to make Facebook a “video-first” company. Recently, Facebook has been pushing its live video feature, as well as incorporating video-sharing into both the Facebook mobile apps and Instagram.

IDG Insider

PREVIOUS ARTICLE

« Humble's software bundle for PC lovers is brimming with power tools, for a bargain

NEXT ARTICLE

NASA at work on autonomous space rendezvous technology »
author_image
IDG News Service

The IDG News Service is the world's leading daily source of global IT news, commentary and editorial resources. The News Service distributes content to IDG's more than 300 IT publications in more than 60 countries.

  • Mail

Recommended for You

International Women's Day: We've come a long way, but there's still an awfully long way to go

Charlotte Trueman takes a diverse look at today’s tech landscape.

Trump's trade war and the FANG bubble: Good news for Latin America?

Lewis Page gets down to business across global tech

20 Red-Hot, Pre-IPO companies to watch in 2019 B2B tech - Part 1

Martin Veitch's inside track on today’s tech trends

Poll

Do you think your smartphone is making you a workaholic?