instagramappiosiphonemobilephotos100643645orig

Instagram might soon let you switch between multiple accounts

For Instagram users with more than one account, life is about to get a lot easier.

Instagram confirmed that it has been testing a feature to allow switching between multiple accounts on its iOS app, according to TechCrunch. Instagram users first noticed this account-switching feature on Thursday. Back in November, Instagram tested this feature for Android users, but the company did not reveal how many iOS users were able to switch accounts or when account-switching would be made official to all users.

Instagram users who have this new account-switching feature enabled will find a “Add Account” option in the app’s settings. Once you add a second account, you’ll be able to switch to it quickly by selecting it from a new menu at the top of your profile page. Whenever you get a push notification, you’ll also be able to see from which Instagram account.

Right now, you can’t store more than one Instagram account login at the same time. If you want to switch between accounts, you have to log out of the current account and log back in under the different credentials. It seems that Instagram really wanted people to maintain only one Instagram identity, but as the photo-sharing app became more prevalent, the need for multiple accounts also grew. People who already had a personal Instagram account perhaps wanted to start another one for their small business, or they were tasked with maintaining an Instagram profile for their company or brand. 

Why this matters: TechCrunch notes that Instagram was probably also influenced to create this feature by how younger people use the app. According to the New York Times, kids these days like to compartmentalize their social presence with multiple Instagram accounts. One is a “fake” private account, or a “finstagram,” where they share unflattering selfies, drunk pictures, and funny memes. Then they have a “real” public account, or a “rinstagram,” that they consider their official grownup profile in case their parents, teachers or employers look them up. By making it easier for these young users switch between accounts, Instagram might increase how long they remain engaged in the app, and thus boost ad revenue.

IDG Insider

PREVIOUS ARTICLE

« How to back up your contacts on your iPhone and Mac

NEXT ARTICLE

Modular cellphone kit can be used for IoT and wearables »
author_image
IDG News Service

The IDG News Service is the world's leading daily source of global IT news, commentary and editorial resources. The News Service distributes content to IDG's more than 300 IT publications in more than 60 countries.

  • Mail

Recommended for You

Future-proofing the Middle East

Keri Allan looks at the latest trends and technologies

FinancialForce profits from PSA investment

Martin Veitch's inside track on today’s tech trends

Amazon Cloud looms over China: Bezos enters Alibaba home ground

Lewis Page gets down to business across global tech

Poll

Do you think your smartphone is making you a workaholic?