ciscosparkroomkit100718819large100735206orig
Mobile Communications

Apple in the enterprise? It's already there

For decades, Apple tried to push into the enterprise market through the data center back door. In the 1990s, it rolled out its Apple Network Server, which quickly failed. In the early 2000s, it introduced its Xserve line – a data center server that lasted in various iterations through 2011, but never gained traction.

More recently, it has pinned its hopes on partnerships with leading software and service providers, hoping to capture more of the seemingly elusive, but lucrative, enterprise market.

In truth, Apple has already won.

To be certain, Microsoft still dominates the workplace desktop and laptop space. But Apple – which tomorrow will unveil new iPhones – recognizes who it is and who it isn't.  As Sun Tzu wrote in the Art of War, "If you know the enemy and know yourself, you need not fear the result of a hundred battles."

"Consumer technologies are becoming the leading platforms in the enterprise market, bringing additional capabilities to enterprise apps and Apple is riding that wave to get adoption in the enterprise," said Van Baker a research vice president at Gartner. "Every enterprise worker is also a consumer."

To continue reading...


PREVIOUS ARTICLE

« How Microsoft Edge will beat Chrome as the best PDF reader with the Fall Creators Update

NEXT ARTICLE

Sylvania Smart+ Color Light Bulb review: Supports HomeKit, ditches hub »
author_image
IDG News Service

The IDG News Service is the world's leading daily source of global IT news, commentary and editorial resources. The News Service distributes content to IDG's more than 300 IT publications in more than 60 countries.

  • Mail

Recommended for You

Trump hits partial pause on Huawei ban, but 5G concerns persist

Phil Muncaster reports on China and beyond

FinancialForce profits from PSA investment

Martin Veitch's inside track on today’s tech trends

Future-proofing the Middle East

Keri Allan looks at the latest trends and technologies

Poll

Do you think your smartphone is making you a workaholic?