Apple reportedly pushing iPhone 6s through popup App Store ads

Popup ads are, for better or worse, a fact of life on the Internet. They are not, however, something you'd expect to see in the App Store app for iOS. But as 9to5Mac reported late last week, Apple is apparently using a popup ad in the App Store to promote the iPhone 6s to owners of older devices.

The popup, first noticed by @dirk_gently on Twitter, includes a basic iPhone 6s ad with links encouraging you to learn more about or upgrade to a new iPhone; a Skip button in the upper-right lets you bypass the screen and go to the App Store.

@dirk_gently/Twitter via 9to5Mac

The ad as it appears in the App Store.

Although it’d be easy to dismiss the ad as a hoax—after all, it seems so...un-Apple—other iOS users have confirmed the existence of the popup, both on Twitter and in 9to5Mac’s comments section. A similar banner appears in the “carousel” atop the App Store’s Featured page: Tapping it opens Safari and takes you to the iPhone section on Apple’s website.

As of this writing, I have yet to see the popup appear in the App Store on my iPhone 5c, so it’s hard to say whether this popup is something Apple is pushing to everyone or if Apple is merely testing it. 

Have you seen the App Store popup? If so, what iPhone do you have? Let us know in the comments.

IDG Insider


« Tor hires former EFF chief as executive director


Elon Musk and Silicon Valley masterminds join forces to keep robots from killing us all »
IDG Connect

IDG Connect tackles the tech stories that matter to you

  • Mail

Recommended for You

How to (really) evaluate a developer's skillset

Adrian Bridgwater’s deconstruction & analysis of enterprise software

Unicorns are running free in the UK but Brexit poses a tough challenge

Trevor Clawson on the outlook for UK Tech startups

Cloudistics aims to trump Nutanix with 'superconvergence' play

Martin Veitch's inside track on today’s tech trends


Is your organization fully GDPR compliant?