20151130pfeiffercollectionevernotemarket100630768orig

Say goodbye to the socks: Evernote's getting out of e-commerce

Two and a half years after Evernote announced that it would offer a suite of branded products through its own online retail store, the productivity company is walking away from the business of selling products like socks, messenger bags and wallets. 

As foreshadowed by a series of sales and app changes last year, the current incarnation of the Evernote Market -- a hub for people to buy branded swag and connected tools for the popular note-taking software -- will be no more come Wednesday.

In its place will be a page that directs people to a handful of products made by partner companies that are tightly integrated with Evernote's service and were previously sold through the Market. Users will still be able to buy the ScanSnap Evernote Edition scanner, Adonit Jot Script Evernote Edition stylus and Evernote-branded Moleskine notebooks that are designed to work with the notetaking software. 

The companies that make those items will be in charge of selling them and handling distribution, allowing Evernote to get out of the business of holding inventory and fulfilling orders. That means all of the Market's non-integrated items, like business card holders and those infamous socks, will be unavailable after Wednesday night.  

In some ways, the Market experiment was a fairly successful one. 40 percent of people who purchased goods from the Market were subscribers to Evernote's free tier, meaning that the company was able to monetize people who weren't paying for the premium version of its service. In the first year of its existence, Market made a little more than $12 million, though it's not clear how it continued to fare after that. 

It's a move that illustrates Evernote's current strategy of winnowing down the products and services it's providing to just focus on a core set of experiences that can make the startup money.

IDG Insider

PREVIOUS ARTICLE

« Windows 10 Mobile Build 10586.71 edges closer to the final release for older phones

NEXT ARTICLE

New dating app used your Instagram's #2015bestnine to create your dating profile »
author_image
IDG News Service

The IDG News Service is the world's leading daily source of global IT news, commentary and editorial resources. The News Service distributes content to IDG's more than 300 IT publications in more than 60 countries.

  • Mail

Recommended for You

Trump hits partial pause on Huawei ban, but 5G concerns persist

Phil Muncaster reports on China and beyond

FinancialForce profits from PSA investment

Martin Veitch's inside track on today’s tech trends

Future-proofing the Middle East

Keri Allan looks at the latest trends and technologies

Poll

Do you think your smartphone is making you a workaholic?