facebookinstantarticles100633966orig

Facebook's quick-loading Instant Articles come to Android

Facebook’s scheme for speedy news stories has finally come to Android. With select publishers you’ll now see a lightning bolt icon in the top corner, which denotes that article is stored on Facebook’s servers and will load rapidly.

This feature, as is often the case, first debuted on the iPhone.

Bringing this to Android is as much about global reach as platform parity. That’s because international markets, especially those in the developing world, see heavy use of low-cost Android phones. 

The fast-loading articles are denoted by a lighting bolt icon in the corner.

Why this matters: By bringing this feature to Android, Facebook can strengthen its case to publishers that they should store their content on Facebook’s servers. While it’s a much better reading experience, some content providers have wondered if it’s worth giving Facebook this much control. It will be telling if more publishers jump on board, or if some decide the platform doesn’t give their sites enough advantages or traffic.

IDG Insider

PREVIOUS ARTICLE

« Microsoft limits unlimited OneDrive for Business storage to priciest Office 365 enterprise plans

NEXT ARTICLE

Amazon Fire TV's new apps include NBC, Fox Now, Food Network, and GoPro »
author_image
IDG News Service

The IDG News Service is the world's leading daily source of global IT news, commentary and editorial resources. The News Service distributes content to IDG's more than 300 IT publications in more than 60 countries.

  • Mail

Poll

Do you think your smartphone is making you a workaholic?