jeffbezosamazonfirephoneap100368617orig

Amazon is planning another go at making an Android smartphone

Jeff Bezos and company appear to desperately want a piece of that Android pie.

According to The Information, Amazon is looking to partner with primo smartphone OEMs to start integrating some of its services into devices, though much deeper than merely preloading applications, as it already does with Samsung’s devices.

A summary of the report—the entirety of which requires a subscription to read—states:

Amazon.com is looking to cement tighter software partnerships with Android phone makers, its latest effort to get more customers for its services on smartphones, say people briefed on different aspects of the discussions at Amazon.

Amazon has discussed working with phone brands at a “factory level” to integrate its services with devices in a deeper way than simply preloading apps as it currently does with some companies, says one person familiar with Amazon’s thinking. This would help Amazon gain a measure of influence over Android smartphone software, which is owned by a competitor, Google.

Amazon already owns a library of Android APIs for its massive selection of Android-based Kindle tablets, so this isn’t entirely farfetched. For instance, imagine paying for apps with your Amazon account instead of Google Play, which you already do if you use a Kindle device.

The story behind the story: If all this sounds similar, that’s because Amazon has already attempted it with its Fire Phone. That phone ended up not only being a laughing stock of the tech industry, but it also jeopardized some of Amazon’s hardware relationships. 

There’s no word on which manufacturer it is that Amazon’s hoping to work with, though it’s likely we could end up seeing Amazon try again with its own smartphone, albeit under the wings of another brand.

IDG Insider

PREVIOUS ARTICLE

« Marvin Minsky, AI pioneer and Turing award winner, dies at 88

NEXT ARTICLE

Europe's space laser communications system will launch this week »
author_image
IDG News Service

The IDG News Service is the world's leading daily source of global IT news, commentary and editorial resources. The News Service distributes content to IDG's more than 300 IT publications in more than 60 countries.

  • Mail

Recommended for You

Trump hits partial pause on Huawei ban, but 5G concerns persist

Phil Muncaster reports on China and beyond

FinancialForce profits from PSA investment

Martin Veitch's inside track on today’s tech trends

Future-proofing the Middle East

Keri Allan looks at the latest trends and technologies

Poll

Do you think your smartphone is making you a workaholic?