smartselectimage20160607095810100665037orig
Mobile Communications

The T-Mobile Tuesdays #getthanked app gets tanked, depriving customers of their freebies

T-Mobile chief executive John Legere is known for his colorful language. But after the mobile carrier’s T-Mobile Tuesdays app failed to deliver the freebies Legere promised, customers probably dropped a few F-bombs of their own.

(Update: At 4:45 PM, T-Mobile sent a text saying that the T-Mobile Tuesdays app was working again. PCWorld has confirmed that it is.)

As of about 9:45 a.m. PT, the T-Mobile Tuesdays app failed to hand out coupon codes for the Domino’s pizza, Wendy’s Frosty, and Vudu video rental that Legere promised a day ago as part of T-Mobile’s Uncarrier 11 promotion. Some users, including PCWorld contributing writer Ed Oswald, reported that the app went right to a connection error page.

T-Mobile also promised a free share ofstock as part of its #getthanked promotion, but there was no mention of the “Stock Up” promo on the app page, either.

T-Mobile blamed high customer demand for the app as the reason for the problems.

Why this matters: Unfortunately, T-Mobile’s app didn’t fail gracefully. If it had simply failed to launch or thrown up an error page, customers would have likely understood that the app was under too much load. Instead, by loading but simply failing to provide customers with their expected free gifts, the app generated a lot more angst than was necessary.

“I’m not announcing any bullshit loyalty schemes,” Legere said Monday. Unfortunately, that was probably the word that came to mind when T-Mobile’s app failed to deliver.

IDG Insider

PREVIOUS ARTICLE

« By 2035, 21M self-driving vehicles will be on the road

NEXT ARTICLE

Google Clock update adds inline volume control, vibration alerts to the timer »
author_image
IDG News Service

The IDG News Service is the world's leading daily source of global IT news, commentary and editorial resources. The News Service distributes content to IDG's more than 300 IT publications in more than 60 countries.

  • Mail

Recommended for You

Future-proofing the Middle East

Keri Allan looks at the latest trends and technologies

FinancialForce profits from PSA investment

Martin Veitch's inside track on today’s tech trends

Amazon Cloud looms over China: Bezos enters Alibaba home ground

Lewis Page gets down to business across global tech

Poll

Do you think your smartphone is making you a workaholic?