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Apple's new Clips app for making stylized videos is available now

Head on over to the App Store—Apple launched its new Clips video-editing app for iOS on Thursday. Clips is essentially a streamlined version of iMovie for creating short mobile videos with filters and text overlays. The app also lets you stitch together several clips from your camera roll “without timelines, tracks, or complicated editing tools.”

Like other mobile video editing apps, users will be able to record video or take photos from within the app, and then stylize them with text, filters, speech bubbles, and emoji. You can also add elevator music as a soundtrack and create animated backdrops.

The standout feature in Clips is Live Titles, a speech-to-text transcription so you can dictate what words you want overlaid, either as titles or animated captions. After you’re done dictating, you can edit the transcription to add punctuation marks and (more!) emoji. According to Apple, Live Titles supports 36 different languages.

After you’ve finished, you can export your video creation to share on other platforms, including Facebook, Instagram, YouTube, Vimeo, and iMessage. Clips also has a face recognition component, so the app will suggest iMessage contacts for you to share your video with based on who appears in it. 

Clips has been obviously inspired by Snapchat, Instagram, and even Vine—all mobile apps that helped fuel stylized video-sharing. But unlike Snapchat and Instagram, Clips does not have a social network built around its community of users—instead, the videos you create on Clips are intended for external distribution. In this sense, Clips may be more alike Instagram’s Boomerang or the new redesigned Vine Camera after it got rid of the social component to become a strictly functional capturing and editing app.

Clips is free, but it only works with iOS 10.3 devices, including the iPhone 5s and up, the new 9.7-inch iPad, all iPad Air and iPad Pro models, the iPad mini 2 and up, and the sixth-generation iPod Touch. Stay tuned for our full hands-on review of Clips to see if we think this app—and its facial recognition capability—is creepy or cool.

IDG Insider

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