chevroletapplecarplaymay272015100587385orig

Apple's latest car hire could steer the company toward autonomous driving

Apple’s Bob Mansfield, most famous for his work on the iMac, iPad, MacBook Air, and special projects like the Apple Watch, was recently put in charge of the company’s top secret car project. His first order of business appears to be hiring an operating system expert: former BlackBerry developer Dan Dodge.

According to Bloomberg, Mansfield tapped Dodge to work on autonomous driving software for Apple’s car division, code-named Project Titan, signaling that the company is pivoting from building its own car to making the tech that will power the next generation of cars. Or, more likely, Apple is covering all of its bases and seeing whether hardware, software, or a combination of both will succeed.

Dodge joined the software division of Project Titan after leaving QNX, the operating system development company that was acquired by BlackBerry in 2010. QNX notably developed the infotainment and driver assistance systems used by Ford, Volkswagen, and other car companies.

Why this matters: With rumors swirling about prototypes and test drives, hundreds of new hires, and a reported delay in the car’s expected launch date, the world is gearing up to be disappointed by the end result before Apple even announces that it’s a real product. But now Mansfield, a long-time Apple exec who worked with Steve Jobs and is reportedly well-respected inside the company, is driving the project. He reports to Apple CEO Tim Cook, which eliminates a layer of management that may have slowed the development progress. The end result could be a car, or maybe a system that powers the cars we’ll use for generations to come. Either way, there’s something happening there.

IDG Insider

PREVIOUS ARTICLE

« CSC announces layoffs in advance of HPE merger

NEXT ARTICLE

Intel has quietly snuffed out its Project Tango smartphone as it rethinks augmented reality »
author_image
IDG News Service

The IDG News Service is the world's leading daily source of global IT news, commentary and editorial resources. The News Service distributes content to IDG's more than 300 IT publications in more than 60 countries.

  • Mail

Recommended for You

International Women's Day: We've come a long way, but there's still an awfully long way to go

Charlotte Trueman takes a diverse look at today’s tech landscape.

Trump's trade war and the FANG bubble: Good news for Latin America?

Lewis Page gets down to business across global tech

20 Red-Hot, Pre-IPO companies to watch in 2019 B2B tech - Part 1

Martin Veitch's inside track on today’s tech trends

Poll

Do you think your smartphone is making you a workaholic?