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Coach will start selling Apple Watch bands June 6

Expect at least part of Apple’s WWDC keynote on June 13 to cover Apple Watch news: Even if Apple doesn’t unveil a second-generation Apple Watch itself, there will be new bands.

Several new Apple Watch bands from Coach were revealed by hidden listings on Coach’s website, as spotted by 9to5Mac. Coach then confirmed the new bands would start appearing in Coach stores on June 6, priced at $150.

One band is made from “glovetanned” leather with little metal charms that attach to a leather loop just below the watch face. (You might want to refrain from busting out random jumping jacks, to keep the metal pieces from banging the watch’s glass face or metal bezel.) That strap has “hand-creased edges and hand-tacking at stress points for durability,” (which, same), according to the hidden page’s sales copy.

9to5Mac dug a little deeper and found evidence of two more bands, a “tea rose” model and a “wild beast camo” model. Both straps are leather, with die-cut flowers and a printed camoflague pattern, respectively. The site doesn’t say, and Coach’s reps didn’t confirm, if the new bands will fit both the 38mm and 42mm Apple Watch sizes.

Why this matters: Apple has always positioned the Watch as its most fashionable product, from its debut at a high-end Parisian boutique during Fashion Week, to a partnership with Hermès for other high-end leather bands and a custom watch face to match. Coach has a great reputation for fine leather goods like handbags and wallets, so Apple Watch straps seem like a great fit.

IDG Insider

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