shutterstock128343053100246410orig

Facebook, Google dominate list of top 15 mobile apps

Facebook and Google have a deepening duopoly of apps adult U.S. smartphone owners use, according to the most recent monthly "Mobile Metrix" report from web metrics company comScore. The two giants own and operate every one of the eight most popular apps, based on the number of adults who used them in May 2016. 

Google owns the majority of those apps (five of eight), but none come close to the popularity of Facebook's flagship app, which reached 78.8 percent of U.S. adults 18 years or older who own iOS and Android devices, according to the report. Facebook Messenger was the No. 2 app, with a reach of 65.5 percent of adult Americans. Facebook's Instagram app, which recently surpassed 500 million monthly active users and 300 million daily active users, took the eighth spot in comScore's rankings, with a reach of 41.8 percent. 

[Related: Android owners losing interest in social media apps]

Google owns the middle of the pack with its popular family of apps for video, search and entertainment. YouTube, a company that Google acquired nearly 10 years ago, has a mobile app that reached 60.7 percent of U.S. adults on iOS and Android devices during May 2016, according to comScore.

comScore

Google Maps (53.4 percent of U.S adult smartphone users), Google Play (51.5 percent), Google Search (49.4 percent) and Gmail (44.5 percent) all placed toward the top of the comScore list. Pandora and Amazon rounded out the top 10 with penetration rates of 41 percent and 35.4 percent, respectively. Apple's two most popular native iOS apps — Apple Music and Apple Maps — each reached less than a third of the smartphone users comScore surveyed. Finally, Snapchat, one of the world's fastest growing mobile apps, had a U.S. reach of 29.6 percent last month, and it took 13th place on comScore's list.

IDG Insider

PREVIOUS ARTICLE

« Should Microsoft release a successor to Surface 3?

NEXT ARTICLE

The RemoBell smart video doorbell detects both body heat and motion to reduce false alarms »
author_image
IDG News Service

The IDG News Service is the world's leading daily source of global IT news, commentary and editorial resources. The News Service distributes content to IDG's more than 300 IT publications in more than 60 countries.

  • Mail

Recommended for You

Future-proofing the Middle East

Keri Allan looks at the latest trends and technologies

FinancialForce profits from PSA investment

Martin Veitch's inside track on today’s tech trends

Amazon Cloud looms over China: Bezos enters Alibaba home ground

Lewis Page gets down to business across global tech

Poll

Do you think your smartphone is making you a workaholic?