id2959098aw8100602065orig
IT & Systems Management

Macy's will start selling Apple products this holiday season

Stopping by Macy’s for some holiday shopping this year? You might be able to pick up an Apple Watch or a brand-new iPhone 7.

Following the launch of new Apple products on Wednesday, Macy’s has announced plans to sell Apple gear at 180 of its retail locations across the country. The iPhone, Apple Watch, MacBook, and other Apple accessories are expected to be available at Macy’s just in time for Thanksgiving and the holiday shopping season this year. Macy’s president Jeff Gennette made the announcement during a call with analysts on Thursday, according to Fortune.

“It will be in all of our top buildings for the holiday season,” said Gennette, who will become Macy’s CEO in early 2017.

On Wednesday, Apple unveiled the iPhone 7 and 7 Plus line, a new Apple Watch Series 2, and a special Nike-branded Watch edition. These products, along with the original Apple Watch Series 1, are expected to be sold at Macy’s.

Susie Ochs

Apple’s ceramic Apple Watch Series 2

During the call, Gennette also said that this retail partnership with Apple will also include opening up Apple pop-up shops within larger Macy’s stores. The first of such Apple stores will open up inside Macy’s 1 million square-foot flagship at Herald Square in New York City. This partnerships makes Macy’s the first department store to house an Apple store. Previously, Apple products like the iPhone and the Apple Watch had been available at other big retailers like Target and Best Buy.

The Apple Watch, in particular, is a hot seller at Best Buy. Last year, the electronics store started selling the Watch in only 100 locations. Demand was so high, however, that Best Buy immediately expanded to selling it in 1,050 stores well before the holidays.

The story behind the story: According to Fortune, this Apple partnership is in line with Macy’s new strategy to bring other brands inside its confines. Previously, Macy’s has hosted pop-ups from Best Buy and the Sunglass Hut. Macy’s is trying to use Apple’s highly popular products to lure customers inside its mega-stores as it continues to struggle. Sales have fallen for six straight quarters. This year, the company has shut down 40 stores and announced that it will be shutting down 100 more in 2017, leaving only 650 locations. 

IDG Insider

PREVIOUS ARTICLE

« Bing's NFL predictions for Week 1 include several upsets, and one it missed

NEXT ARTICLE

10 million tiny computers: Raspberry Pi Foundation announces milestone »
author_image
IDG News Service

The IDG News Service is the world's leading daily source of global IT news, commentary and editorial resources. The News Service distributes content to IDG's more than 300 IT publications in more than 60 countries.

  • Mail

Recommended for You

Future-proofing the Middle East

Keri Allan looks at the latest trends and technologies

FinancialForce profits from PSA investment

Martin Veitch's inside track on today’s tech trends

Amazon Cloud looms over China: Bezos enters Alibaba home ground

Lewis Page gets down to business across global tech

Poll

Do you think your smartphone is making you a workaholic?