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A year after launch, how has Facebook Workplace fared?

Facebook launched Workplace last October with the aim of bringing its immensely popular social network to the world of business. The service combines the look and feel of Facebook’s consumer app with features targeted toward enterprise users.

Its main advantage lies in its instant familiarity among end users. With 240 million Facebook users in the U.S. alone, chances are employees will already know their way around the application. From a business perspective this has a number of benefits. It means that there is less time spent training staff to use a new tool, and, in theory at least, increases the likelihood of strong uptake across an organization.

Of course, breaking into the fast-changing and increasingly crowded collaboration market brings its own difficulties. The social network has led the way in connecting families and friends, but convincing large organizations that it is ready to do the same job for staff is a much bigger challenge. And with Workplace, Facebook has come up against both established enterprise software firms such as Microsoft, Cisco and Google as well as a range of new chat platforms focused on team-based collaboration, such as Slack.

So how has Workplace fared in winning over corporate customers 12 months after its official launch?

According to 451 Research senior analyst Raúl Castañón-Martínez, despite some challenges in moving into the enterprise market, Workplace has achieved “remarkable growth” in the relatively short time it has been available.

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