IT & Systems Management

You better lose yourself in this Eminem-Call of Duty crossover promotion

Monday, Activision confirmed that Eminem's appearance at the Call of Duty: Ghosts event back in August was no accident.

On November 5, if you're not too busy burning Guy Fawkes in effigy, you can drop by your nearest GameStop and pick up an entertainment double-header.

Mr. Eminem's new LP releases that day, as does the new Call of Duty: Ghosts, so those who preorder the game at GameStop will now receive a code to download the album at a special reduced price of only $9.

Said the renowned rap artist, "I'm excited to continue to be a part of the franchise."

"Survival," his latest track, debuted last month in the Call of Duty: Ghosts trailer and is actually the third time the artist has been featured in the series--his music was also used for the Modern Warfare 2 and Black Ops trailers.

Perhaps Tim Ellis, Activision's CMO, summed it up best when he said, "Call of Duty is the ultimate adrenaline rush."

"And Eminem embodies this same spirit and captures this in his music."

Granted, I don't really know how this is supposed to work. "Here, we'll just give them this code and maybe that'll guilt these kids into buying the actual album instead of pirating it," seems to be the prevalent thinking, now that the music industry has moved on from suing single mothers to the tune of $220,000.

Even if Activision and the esteemed Marshall Bruce Mathers III are unsuccessful, however, I hope other publishers take note and escalate efforts to transform video games into the corporate-shilling circus we've all been waiting for.

Though I'll admit pairing Doritos and Mountain Dew--or is it Mtn Dew?--with games has been a roaring success, I think we all can try harder.

This time next year I expect Chris Brown to stand up on stage and announce how much he's looking forward to the new entry in EA's boxing franchise Fight Night, though I'll also settle for a proper sequel to Wu-Tang: Shaolin Style.

I've truly never felt so hopeful and non-cynical about the video games industry as I do right this moment.


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