150925iphonepaloalto9100617221orig
IT & Systems Management

Apple plans to set up stores in India

Apple has applied to the Indian government for permission to set up a wholly-owned store operated by the company, taking advantage of changing rules for retail in India.

The bid by Apple to set up a direct retail presence in India coincides with the company's move to strengthen its presence in a key market that is still seeing high growth in the smartphone market. The company's phones are currently sold through third-party retailers.

Indian rules currently allow 100 percent foreign ownership in "single-brand" retail stores if they source 30 percent of their products locally. But the government recently said it would consider on a case-to-case basis applications that do not meet the local sourcing requirement.

An Apple spokesman on Wednesday confirmed that the iPhone maker had filed an application to set up a store. He would not disclose how many branded stores the company plans in the country.

Apple products have been viewed as premium by Indian buyers, even though the company started selling earlier models of its phones at lower prices, to give the market for its products a boost.

Samsung Electronics led the Indian smartphone market followed by Indian vendor Micromax in the third quarter of 2015, according to IDC, with Apple not figuring even among the top five in the price-sensitive market.

Over 28 million smartphones were shipped to India in the third quarter of 2015, up 21.4 percent from 23.3 million units for the same period last year, IDC said.

IDG Insider

PREVIOUS ARTICLE

« Node.js welcomes Microsoft's Chakra JavaScript engine

NEXT ARTICLE

Data scientists have the hottest job in America »
author_image
IDG Connect

IDG Connect tackles the tech stories that matter to you

  • Mail

Recommended for You

20 Red-Hot, Pre-IPO companies to watch in 2019 B2B tech - Part 1

Martin Veitch's inside track on today’s tech trends

Training and certification for a cloud native world

Keri Allan looks at the latest trends and technologies

Unicorns are running free in the UK but Brexit poses a tough challenge

Trevor Clawson on the outlook for UK Tech startups

Poll

Do you think your smartphone is making you a workaholic?