Innovative blockchain startups in Southeast Asia

Innovative blockchain startups in Southeast Asia

In a recent article we reported how Singapore is implementing blockchain across their different industries beyond the cryptocurrency exchange.

Here we have a list of top startups which are making the most innovative use of blockchain in the Southeast Asian region:


In March, a Singapore-based startup by the name of Electrify managed to raise US$30 million in under 10 days via a token sale. Its aim? To replace its current operational model with a similar one powered by blockchain.

Founded in 2017 by Julius Tan and Martin Lim, Electrify is declaring a crusade on the regulated energy Asian markets and proposing a completely liberalised model instead. According to Tan and Lim, regulated electricity markets lack of transparency, are a barrier to clean energy and put consumers’ credit at risk.

On the other hand, a liberalised electricity market, as Electrify sees it, would put an end to the power generation and distribution monopoly, giving consumers much more competitive quotes. It could even make possible for home-based producers to deal directly with businesses (consumer-to-business) and make easier the access to clean and renewable energies.

Singapore’s government decision to deregulate its electricity market earlier in the year was obviously highly welcomed by the startup. In fact, it described it as “an excellent test bed for our solutions”.

Electrify’s current operations are based around a web application called ‘Energy Marketplace’, which produces retail electricity contracts. The way it works is quite straightforward: the client provides their consumption details and registers with an Electrify account, then chooses an energy plan, uploads some documents and pays a security deposit. Basically, it allows consumers to make the best option for their energy needs.

So where does blockchain play a role in all this? At the moment the company is looking to develop its current ‘Energy Marketplace’ model into what will be called ‘Marketplace 2.0’ - a web and mobile platform that will allow consumers to buy energy from electricity retailers or directly from their peers (P2P) with smart contracts and blockchain.

The introduction of the digital ledger will eliminate any middlemen fees, reduced the transaction costs and allow an automatic execution of the contracts - pure and simply blockchain. All energy data will be logged into the blockchain through ‘PowerPods’.

The beta launch of Electrify’s Marketplace 2.0 is expected for the quarter three of this year and by quarter four they predict to expand their operations to Japan - another energy market in the process of full liberalisation. On their white paper they have projected to introduce their operations into the Philippines and Australia by 2019.

Electrify’s venture into the electricity market is already shaking the grounds of the energy market in Southeast Asia. The introduction of blockchain technology into its system is set to transform the way in which consumers and suppliers will deal with energy in the near future.

LaLa World

LaLa World was established with a very ambitious vision in mind: “banking the unbanked”.

The startup’s product is a one-stop wallet based on ethereum and hyperledger blockchains which allow investors to capitalise on the rise of blockchain as well as introduce the underbanked into the financial system.

With a LaLa ID, the “global wallet for everyone” lets users transfer money domestically and across borders, buy products and pay bills in 180 countries.

By bridging the gap between cash and the digital world, LaLa World’s ecosystem wants to support the inclusion of the unbanked, undocumented, micro-entrepreneurs, students and all those who are usually excluded from the finance world.

According to the World Bank’s Global Findex Database 2017, 1.7 billion adults around the world are unbanked, i.e. they do not hold a bank account. Not only that, more than 20% of unbanked adults receive wages or government transfers in cash, and many people in developing countries pay bills and school fees in cash.

LaLa World is determined to put an end to this situation and allow everyone with a smartphone or access to the internet to easily receive and send money or pay their bills. It’s mean to have a bigger impact on migrant communities and underdeveloped countries where producing identification papers and opening bank accounts is not always an easy option.

“It’s about bringing them into the society, not only including them financially but also creating a whole ecosystem for them,” says Sankalp Shangari, LaLa World’s founder and CEO. “We have already built a proof of concept on ethereum and hyperledger blockchains, which we will be properly putting into place, starting with Malaysia, Bangladesh, UEA and India and rolling out into different countries.”

On top of the obstacles faced at the time of presenting valid documentation to open bank accounts, underbanked individuals usually pay the highest charges and sometimes don’t have the facilities to settle their utility bills, having to take time off work to do simple admin which in the developed could be done instantly through an online banking app.

Prakash Somosundram, “the man behind all the strategy and corporate development of LaLa World” says that the blockchain platform aims to “bring fintech to the unbanked population” as currently they “are not getting enough access to financial products which are readily available for us in developed nations”.

Founded in 2016, LaLaWorld now has offices in Singapore, Malaysia, India, Dubai and UK. Their goal is to reach a global audience of 100 million by 2020 and presence in at least 50 countries.


If you thought Bananaman was cool, wait until you hear about a new type of cryptocurrency based on what’s arguably the world’s favourite fruit: Bananacoin.

Cofounded by entrepreneurs Oleg Dobrovolsky and Alexander Bychkov, Bananacoin is a utility token based on ethereum and pegged to the export price of 1kg of bananas.

This means that the price of each Bananacoin token is protected by the cost of 1kg of the fruit.

Their mission is to grow an organic and healthy variety of bananas known as “Lady Finger” in their environmentally friendly plantation in Laos and to export them to China, where demand is greater than supply.

Lady Finger, albeit being the most expensive variety of banana, is also the most popular in the Chinese market. Despite an increase in consumption, the deficit of banana export to China is estimated at 30,000 hectares.

Although they have been doing business in Laos for 15 years, Bananacoin’s founders began their adventure into the agro-industrial business (the cultivation and export of bananas) only three years ago.

Their plantation is eco-friendly, doesn’t use pesticides and counts with the support of the governor of the Vientiane province, where the plantation is located.

The startup has a strong commitment to transparency: every person participating in the enterprise has the right to personally visit the plantation and see the work being done by themselves.


How do you know if a luxury product is real if even authenticity certificates can be forged?

The team behind LuxTag, a Malaysia-based startup, has the answer to it - and their answer includes blockchain.

Using the digital ledger technology, LuxTag creates tamper-proof certificates of authenticity, adding another layer of security on top of certificates and serial numbers to luxury items such as watches or handbags.

LuxTag’s system can also tag items as stolen or lost: If the item is missing, users can also embed tracking details such as contact mobile numbers in case the object is found. This not only helps reunite ­owners with their lost items but also helps clamping down on fraudulent insurance claims as in the case the insurance on the product is claimed, the ownership ID and item will go to the insurer instead.

With blockchain the information about the product is stored and distributed in the shared ledger and each time a change is made it has to be verified by the other servers before it’s accepted into the ledger, making tampering virtually impossible: again, basic blockchain mechanism.

Having a tamper-proof ­certificate of authenticity means that the luxury goods can have a better second-hand value, as ­interested buyers can verify the product’s history. In addition to this, only the genuine owner will be able to hand over the ownership ID.  

“This is very important for pawnshops and secondhand shops,” said Rene Bernard, LuxTag’s CEO, as “they can check the ­database and see if there’s a ­mismatch (which indicates the bag is fake or stolen)”.  


Serey is a Cambodian social media platform which supports community building and rewards social interaction between readers and writers through the use of blockchain technology. It follows the Steem model but it has been adjusted to suit the needs of the Cambodian public.

Its mission: “Encouraging and rewarding self-expression and creativity through technology”.

The founders are Chhay Lin Lim and Chhay Lem Lim, two Dutch Cambodian brothers heavily influenced by the philosophy of libertarian and free market thinkers like Murray Newton Rothbard and John Perry Barlow.

According to the team behind Serey, what it makes it different from other social media platforms such as Facebook or Twitter is the decentralisation of the created content value. Instead of channeling value to a small group of shareholders, the users of Serey are rewarded for their writing and proofreading skills with a cryptocurrency, also called Serey.

Serey, the native cryptocurrency of the platform, is a utility token and is distributed according to a set of rules determined by the Serey blockchain. As soon as someone joins the platform they are given a small amount of the digital currency “which gives your voice weight in determining what content should be rewarded.”

The platform’s philosophy is not a light one. In their 16-page white paper Serey states that “every Cambodian individual knows just a fraction of what is collectively known. Believing that the nature of our collective knowledge is therefore inherently decentralised, we [at Serey]  would like to encourage sharing of the unique information that individuals possess through the Serey platform.

Understanding that we ourselves don’t know everything is an epistemologically modest position that we hold in every decision we take in building Serey”. Take that, Mark Zuckerberg!

The main feature of Serey is that all of the platform’s written content is stored on the Serey blockchain. Since it cannot be modified the owners and administrators of the platform can’t censor or remove the content.

Definitely not your usual social media platform!


Another innovative use of blockchain comes from Tripio, the first travel booking marketplace based on the digital ledger technology to connect global customer with services providers.  

Established in early 2018, the startup aims to use its travel services platform to restructure hotel booking protocol with blockchain technology and thus solving problems of high commission, inaccurate updates on room status or fake reviews.

On its white paper, Tripio describes the platform as a product based on ethereum’s smart contracts: “By leveraging the full-fledged and Turing-complete programming language built into the ethereum blockchain, Tripio redefines transaction models and state transition function rules, and hence construct various smart contracts to power travel services in new and innovative ways.”

Tripio uses the ethereum distributed ledger to construct the credit system. It lets all participants
in the system accrue credit based on ‘good’ behaviour: everyone can view a person’s public records and determine whether they are credible.

The company claims that their credit system is global, transparent, automatic and decentralised, working in tandem with Tripio’s other decentralised systems.

Every time a transaction, compensation request, dispute or audit happens, smart contracts update the credit ratings for all participants involved based on their behaviour. The service provider and customer reputation score is also updated taking into account the service quality and results.

On the Tripio platform, there is no middleman fee if the transaction is completed using TRIO tokens. If a different payment method is used, Tripio charges a currency conversion fee. However, by eliminating the middleman layers, transactional overhead is greatly reduced.

IDG Insider


« Best Pokémon GO cheats


How CA's internal 'Shark Tank' sparks innovation and aids start-ups »
IDG News Service

The IDG News Service is the world's leading daily source of global IT news, commentary and editorial resources. The News Service distributes content to IDG's more than 300 IT publications in more than 60 countries.

  • Mail


Do you think your smartphone is making you a workaholic?