a-z tech jargon
Technology Planning and Analysis

The real meaning of… Futurology

Futurology – that’s the racket you really want to get into if you can. The money is huge and the risks are minimal. You can predict what you like in the IT industry and nobody will remember what you said next week, let alone in five years’ time. By that stage you’ll have spent the money and moved on to cheerlead some other half-baked, fanciful nonsense.

Don’t worry that your market forecasts are ludicrous, wildly inaccurate and subsequently worthless. Even if your critics were legally entitled to claim their money back over it, they wouldn’t have any joy. Ask anybody in this game: nobody will have any legal redress on their wrong advice, unless they can build a time machine and go back and cancel the original purchase order. (Don’t laugh, one well known futurologist, for a large telecoms company, actually gave a deadline for time travel once.)

With no constraints, Futurologists are forced to compete by making the most dramatic predictions on the analysis market. You know the type of thing: by 2050, 70 per cent of the population will be living in cities and competing for space, air and water. This will create the perfect conditions for Famine, Pestilence, Plague and War. That’s the threat. Now, here’s the opportunity: If the Four Horsemen of the Apocalypse do appear, they will be automatically detected and dealt with by one of 55.5 trillion devices on the Internet of Things.

But which vendor’s devices will be capturing the data? You’ll have to read the new report, coming out next week, by The Hambleton Group, Britain’s world leading futurologist. Terms and conditions apply. No refunds given to time travellers.


Read also:

The real meaning of… ‘As A Service’

The real meaning of… Bitcoin

The real meaning of… ChatBots

The real meaning of Disruptive Technology

The real meaning of… the e-prefix


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Nick Booth

Nick Booth worked in IT in the UK’s National Health Service, financial services and The Met Police, witnessing at first hand the disruptive effects of new technology. As a journalist and analyst, his mission is to stop history repeating itself.

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