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Business Technology Optimization

The real meaning of… Disruptive Technology

The venture capitalists love it. IT entrepreneurs love it. Tame IT analysts will offer eulogies on demand at conferences. “Paradigm 2.0 is a game changer,” they’ll declare, entirely unprompted by financial inducements, we’re sure.

But does absolutely everyone love Disruptive Technology?

What about the end user? Apparently so, according to ‘independent research’ and early adopters. Think about it. When you’re stressing about a deadline, there’s nothing more helpful than a bout of technology disruption, like a machine crash or a software update.

The computer industry, being so empathetic, has second-guessed human nature with a perfect judgement call, once again. If there’s one thing we humans love, even more than ‘conversations with our favourite brand’, it’s disruptive technology.

As one IT analyst wrote, at the turn of this century “IT no longer supports the business. IT is the business.” Wise words indeed.

So what is Disruptive Technology?

Remember the joy you experienced with each new version of Microsoft Office, when you discovered all your favourite tools had disappeared? Remember the time you lost and the money that had to be spent, getting you back up to speed? That’s Disruptive Technology.

Remember when the UK’s National Health Service lost £10 billion into a black corporate hole, somewhere in the IT supplier’s Cayman Islands shell company, and the hospital still couldn’t find your MRI scan results? That’s Disruptive Technology!

When your cloud host whacks up the prices, and it’s impossible to switch to another provider, so the finance director demands job and spending cuts: that’s Disruptive Technology. And nobody ever says sorry! 


Read next:

The real meaning of… ‘As A Service’

The real meaning of… Bitcoin

The real meaning of… ChatBots


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Nick Booth

Nick Booth worked in IT in the UK’s National Health Service, financial services and The Met Police, witnessing at first hand the disruptive effects of new technology. As a journalist and analyst, his mission is to stop history repeating itself.

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