Gabriel Cogo (Brazil) - Cloud computing Brazil

When we hear Steve Ballmer talking about Microsoft trying to beat Google at its own game - cloud computing - the first thing that springs to mind is: "that's got to mean that cloud computing is something worth checking out!"

Back in 2008, everyone wanted to know what cloud computing was, and why it had so much media attention. In the interim it has rapidly become a reality and had a massive effect on global IT. Now with all the hype surrounding it many people consider cloud computing to be something new, but technically speaking, all the concepts that make up the cloud have been around for quite some time.

The biggest challenge for a CIO who wants to use cloud computing is actually changing the culture in the company. It may sound easy. But in fact, it's the hardest thing to do - especially in Brazil. The growth in Brazilian IT over the past few years has been stunning. Yet in many ways it's still old fashioned and opposed to innovation. In fact when I spoke to CIOs from four big multinationals companies about cloud computing, and what it meant to them they all gave the same clear opinion: "we know that cloud computing is here to stay, and that it's going to change IT as we know it... but we're simply not ready for it!"

This reflects the IT culture which exists in the Brazil. Yes, companies want to adopt cloud computing - but they still fear the risks of big systems migrations. In essence nobody wants to be the first one to go "all in" in the cloud. This is understandable, instead companies would rather wait for someone else to adopt the technology, so they can benchmark the problems solved and lessons learned. Today the real question is: are IT executives in Brazil ready to make the tradeoff between the risks of putting their data in the internet, and all the benefits of doing so?

Smaller companies are the ones who will find it easiest to reap the value of cloud computing. This is because for an organization with less governance worries, starting an infrastructure in the cloud is a far more straightforward process. The fact is the cloud can deliver higher IT potential to a company than if it tries to create its own data center - at lower initial investment.

The truth is plain to see, as Brazilian IT grows in the eyes of big business it is only a question of time before all the cultural barriers stopping the development of the cloud will fall away. This will bring unparalleled new efficiency and will allow CIOs to finally focus on how they can use the tools available to best serve their clients.

Gabriel Cogo has a bachelor's degree in Business Administration from UFRGS and has worked as a SAP Consultant for Gerdau SA.



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