Business Management

InfoShot: Tech companies rebranded

You’re sitting with a group of friends, and one of them asks a question that has you all stumped. You can’t think of the answer. “Hang on, I’ll Google it,” you say. Google is so well known that the company’s name has become a verb. Google has now restructured and is the leading subsidiary of its holding company ‘Alphabet’, but this isn’t the first name change the company’s had. Would Google’s story be the same if it were still called ‘BackRub’ – it just doesn’t have quite the same ring to it.

Google of course, isn’t the first tech company to rebrand, and it won’t be the last. We take a look back at which big name tech brands started out life called something else.



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Kate Hoy

Kate Hoy is Editor of IDG Connect

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