Master Data Management

Paul Gustafson (US) - Big Data: Your Own Data is Not Enough Part 3

Analyzing, Predicting, Visualizing

With so much data coming in, organizations are challenged to analyze and navigate the data in new ways. Increasingly, organizations have better information and tools for looking ahead and are using these capabilities to understand, anticipate and plan. The result is the predictive enterprise, which can be explored through the lens of several enabling techniques. These range from the ability to ask better questions and plumb the depths of social data to more widespread use of predictive analytics, advanced models and analytics for everyone.

At the same time, organizations need better ways to visualize data to pick out patterns, distill the wheat from the chaff, draw correlations and make connections. A new era in information visualization, called visual analytics, focuses on analytical reasoning supported by highly interactive visual interfaces. Visual analytics "puts the human in the loop" so he or she can view, filter, rearrange and align connections to help make sense of the information. This is about "following your nose" to identify a terror suspect or criminal by letting the data lead and exploring one connection, which leads to the next, which leads to the next, and so on. Under the covers, numerous data sets are in play. There is no better example of this than law enforcement, where information can come from the intelligence community, law enforcement authorities, other government agencies like transportation and health departments, the private sector and the general public. The challenge is to unite disparate data and organizations to solve these complex problems.

The bottom line is that our ability to make decisions depends on the data we have. The more data we have, the more informed our decision will be, and presumably the more confident and sound that decision will be. More data is like having more experience - we learn more and get better results. Like IBM's Watson, or even raising kids, the prevailing belief is to provide as much data (knowledge) as possible for the best outcome. Today, that data must come from both inside and outside the organization. Your own data is not enough.

Big Data: Your Own Data is Not Enough Part 1

Big Data: Your Own Data is Not Enough Part 2

This is the final post of a three part series examing the impact of big data on business.

By Paul Gustafson, Director of CSC's Leading Edge Forum, Technology Programs

This article is based on a new LEF report, Data rEvolution -



« Mark Warburton (UK) - Social Media and Civil Unrest Part 4


Mark Warburton (UK) - Social Media and Civil Unrest Part 3 »

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