Social Networks

Rant: 4 reasons LinkedIn career articles suck

On LinkedIn braggers and brandishers reign supreme. Interacting is vitally important especially if you absolutely naff all to say. And this is nowhere more in evidence than the bafflingly high volume of career articles. Many of these get thousands of reads and generate literally hundreds of comments. They also tend to follow a pretty standard pattern.

Here is my top four reasons on why this dreadful genre sucks:

Numbered clichés and stupid SHOUTING  

Ooh let me guess, “5 ways to find your dream job”, will the answer be: “1) know your mind, 2) make a list, 3) set reasonable goals, 4) be TRUE to yourself, 5) work hard?

Perhaps “5 steps to guarantee yourself a million pounds” will be: 1) isolate your million quid path, 2) make a list, 3) set reasonable goals, 4) BELIEVE in yourself, 5) work hard?

Ummm… isn’t this all a tad patronising to the serious professionals who are supposed to frequent this site?

The one-size-fits-all personality type

Your personality always gets a quick nod in the standard LinkedIn career article. This usually comes straight out of the mouth of an exceptionally boring Shakespearean character (complete with sage nodding):  “to thine own self be true”. Or if a more modern alternative is required something suitably 14-year-old should suffice: “only YOU know what’s right for YOU”.

Yet in this crazy alternate reality of competitive career gubbins everyone really has the same personality. It shouts, it power dresses in shoulder-padded 80s fashion and it spends literally every minute of the working day finding new Machiavellian ways to ascend that greasy pole into that Mount-Olympus-like C-Suite.

Some rather gaping holes

The ratio of CEOs to minions is hugely swung in the favour of minions. It doesn’t matter how much we may want to swap our oik status for something more lucrative or rewarding, the truth is there are far fewer slots available. It is a myth – hard working can’t always pay off. That American dream was flawed.

Not everyone ‘Loves’ what they do

Ooh, the thrill has gone out of it. I used to go to work with a fast beating heart and nervous palpitations, anxious to get through that door and boot up my spreadsheets. But now the rush has gone. I feel low, depressed, sometimes (gasp) bored! 

Most people do not love what they do. They go along each day because it pays them. Cut the cash out they’d be off like a shot. That’s not love… that’s money. Do you see children playing with spreadsheets for fun? Umm – no you do not. 


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