Cloud Computing

NetSuite Seeks a New World Order

After his keynote speech at this year’s annual conference SuiteWorld was delayed due a power cut, NetSuite CEO Zach Nelson joked that he’s finally proved his company is more reliable than the electrical grid. And lately the only thing more reliable than NetSuite is the growth that the company has been seeing over the last couple of years. Revenue this year is set to hit $544m, up from just over $400 million the year before, and there seems to be no sign of the Californian company slowing down. The analyst data shows the faster companies move onto the Cloud, the more NetSuite and others benefit.

Nelson is known for unashamedly laying into his competitors. He’s already called 2014 the year NetSuite “kills Sage in the UK” and he was equally barbed in his San Jose keynote address. Sage and SAP were both picked on as usual, but it’s Microsoft who is really called out. Microsoft executive Kirill Tatarinov’s “No-one has done Cloud ERP” comments were shown before we were told how it highlights "how confused these people are" and "why they haven't made any progress in bringing their systems designed in the nineties into the modern Cloud era". Apparently Kirill was invited to talk at SuiteWorld but wasn’t interested. “Hello, 1990s? You want your ERP strategy back? I think you should call Microsoft.”

So what does Nelson see as the new world order? Everyone as everything. He talks about omnichannels, omni-business models [no mention of Omnishambles, however], where companies expand into new realms. "Every company is becoming a cloud company," he tells us. Every company is doing services, every company is doing products, everyone is everything. "I think this is the future for every one of your organisations."

We’re told how it’s no longer just B2B or B2C, or even B2B2C. It’s also G2G, where Governments are getting involved in selling to each other. We’re shown how the State of Texas created an Amazon-style procurement page to bring their consumer-friendly approach to buying and selling government resources. So instead of the public buying Game of Thrones DVDs, for example, transport bodies are buying gravel from the nearest providers and it’s being delivered to exactly where it’s needed.

People can’t keep continuing “to feed the beast” of the old, client/server companies Nelson rates so lowly, and to compete in the modern era you need “a company born in the Cloud”. A new UI, a Next Generation Services Resource Planning (SRP) platform and B2B Commerce offering are all unveiled to further backup Nelson’s Cloud-based, NetSuite-ruled new world order. 


Dan Swinhoe is Staff Writer at IDG Connect


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Dan Swinhoe

Dan is a journalist at CSO Online. Previously he was Senior Staff Writer at IDG Connect.

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