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Predictions

Kasey Cassells (Global) - B2B Most Wanted List for 2012

As we approach the end of 2011, it seems that everyone is making predictions about what the next year could hold. In the technology field, respected companies such as Gartner, IDC, IBM and many more have all made lists of predictions for what could happen in 2012. These insights include the big IT topics companies will be focusing on in the next year, and despite the amount that these vary, there are a few points that everyone seems to agree on.


1. Mobility:
Throughout 2011, increased mobility was a key initiative for companies of all sizes and all over the world. As well as trying to keep up with the use of employee-owned smartphones and tablets for work, businesses will continue to move into the mobile applications market and allow employees access to company networks from wherever they are. In this year’s predictions list (Top Predictions for IT Organizations and Users for 2012 and Beyond), Gartner stated that by 2015, mobile application development projects targeting smartphones and tablets will outnumber PC projects by a ratio of 4-1. In the workplace, IDC predicts that in 2012 mobile data network spending will exceed fixed data network spending for the first time. Mobile devices will be going places next year, but certainly won’t be moving from the top of ‘hot IT topics’ lists any time soon.

2. Cloud:
For the past few years, the cloud has featured prominently in lists of hot IT topics and predictions for the future. In 2012, organizations will continue to move their processes to the cloud – in fact, in IDC’s predictions report, the analyst firm forecasted that 80% of new commercial enterprise applications will be deployed on cloud platforms in the coming year. As people become more comfortable with the prospect of the cloud and more familiar with the security implications, Gartner predicts that more that 50% of Global 1000 companies will have stored customer-sensitive data in the cloud by 2016.

3. Social Networking:
Social networking has been hot with consumers for a number of years now, and organizations are finally stepping up to the mark. In 2012, social networking will not only be used as a marketing tool, but many more organizations will adopt a ‘social business’ infrastructure. Social networking will evolve as a way to manage customer relationships and as a platform for internal communication and collaborative working. This is not to mention an increase in capabilities for brands on social networking sites, similar to what we have seen in 2011 with Google+, Twitter and LinkedIn. Any successful business in 2012 will be a social business.

4. Big Data:
As the amount of information stored by every company swells constantly, 2012 will be the year when IT organizations do something about it. According to Garter, Big Data will earn its place as the next must-have competency as the volume of digital content grows by 47% compared to 2011, to a staggering 2.7 zettabytes (ZB), equivalent to 2.7 billion terabytes (TB). In a year which will see us have more of everything, Big Data strategies are high on the list of most wanted technologies for businesses.

5. Cyber Security:
It’s hard to believe that, with all of the security capabilities of even the most basic home PC, cybercrime is a growing problem in 2012. But, of course, as soon as security capabilities become more sophisticated, so do cyber-attacks. Due to the continuous discovery of new vulnerabilities, Gartner predicts that the cost and impact of cybercrime will grow by 10% per year between 2012 and 2016. With an increase in relatively new technologies such as cloud and mobile devices, cyber security strategies will be just as high on the list of priorities as in previous years.

These are just a handful of technologies that are set to make an impact in the business sphere in 2012. There is a focus on perfecting the technology we have already become familiar with, but of course new technology will emerge next year which could change the face of businesses forever. Will any of these technologies be making an impact on your business? Tomorrow’s post will look at the hot technology topics in the consumer sphere.

By Kasey Cassells, e-Content Writer at IDG Connect.

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