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Mobile Communications

Robert Marcus (Global) - Why the Future is Mobile Presence (Part 1)

What will power the next great cycle of mobile innovation?

The core value inherent in the mobile internet, and the unifying element of many separate technologies, is a concept we call Mobile Presence. This is technically based, but not about technology or even commerce. Crucially, it is about experience, and a quality, not a technology. Enabled by a set of emerging technologies—user-specific, geospatially aware, self-learning, cloud-based, pervasive, visual, social, and real time - the experience will allow people in motion to work in concert with technology to efficiently streamline the flow of their communications, content, and commercial transactions.

It transforms search from a laborious, manual process into an autonomous, largely background process. Only the most relevant social and business communications, content, and commerce are intelligently routed to you. This is all based on an organic, dynamic profile that includes your personal and social interests.

In addition, it also shows your physical location and the time of day. This is in context of your recent actions such as browsing habits, messaging content, media content consumed, and products purchased.

Therefore, if you’re a busy executive, this is how your life will change: Your inbox remains relatively clear because the hundreds of emails, tweets, online posts, texts, and voicemails you receive are autonomously filtered and prioritised according to the inner circle of your social and business networks. The outer circle of messages is moved to a secondary queue, which is handled by an associate.

As your inner circle changes according to projects, priorities, and location, the sorting process yields different results because the sorting is not the result of inflexible pre-set rules but is intelligent and dynamic. When you travel to another office, for example, the geospatial proximity filter begins to include email from that office’s leadership team; friends and associates receive an alert that you are in town, for how long, and when you might be free.

In advance of each business meeting, a brief with hyperlinks pops up on your tablet, summarising newly updated information about the person, recent news items, the purpose and desired outcome of the meeting, and other relevant information. All of it is collected and analysed intelligently and autonomously. The flow of messages, which you check from time to time, remains light and highly relevant.

Furthermore, whether traveling or at home, you receive highly relevant promotions such as for nearby restaurants, based on your tastes and price range. Your daily routine leads to traffic alerts and notices about the cheapest place to buy petrol. Your alarm clock resets when a traffic accident forces a major detour in your route. You are reminded of important events such as birthdays and anniversaries—not just that the date is approaching but what gifts might be appropriate for the recipient, based on your earlier purchases.

By Robert Marcus, Chairman and CEO of QuantumWave Capital. Part two of this article will be published on Tuesday 22nd May.

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