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The real meaning of... Information Age - interruptive technology

In its current form IT stands for interruptive technology. We had the Industrial Age, which was all about productivity. Then the Internet Age, which was all about connectivity. Then came the so called Information Age, which allowed big government, agile small to medium sized criminal enterprises and global corporations to gather information on us. Now they’ve all got everything on us, from our dates of birth to our predicted mortality, we have the Interruptive Age, where nobody can get any work done thanks to all the deviousness and disruption. 

We might be born free, but we soon sacrifice that for the comfort of the suffocating electronic tentacles of the Interruptive Age. After that nothing you do is private, no moment goes unspoilt and no good intentions go unpunished. Every waking moment, and every unsettled twitch of your disturbed sleep, must be used to persuade you to feed the insatiable growth monster. George Orwell’s Thought Police and Big Brother had nothing on Big Browser.  

The delay caused when an app distracts a human causes a response time that slows their productivity, according to a recent study by Oxford Economics (OE). The same goes for interruptive marketing. Neither my phone nor my Mac gives me more than 10 second before urging me to spend more on iCloud. Half of OE’s survey group of 3000 people lost 10% of their workday to slow computers, it says. By the same token, we lose at least 48 minutes a day to advert distractions. In the US, says OE, slow response times cost an aggregate $7.5 billion to the economy. I’d say interrupt-verts cost ten times that. 

Still, someone’s profiting from it. I wonder which interruptive technology companies top the analyst’s tragic quadrant.

Also read:

The real meaning of… ‘As A Service’

The real meaning of… Bitcoin

The real meaning of… ChatBots

The real meaning of Disruptive Technology

The real meaning of… the e-prefix

The real meaning of… Futurology

The real meaning of…3G and 4G

The real meaning of… Hard-wired

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Nick Booth

Nick Booth worked in IT in the UK’s National Health Service, financial services and The Met Police, witnessing at first hand the disruptive effects of new technology. As a journalist and analyst, his mission is to stop history repeating itself.

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