Cloud Computing

Netflix and Other Major Cloud-Computing Players

Cloud computing has made great strides in 2013, going from hype, pioneering adoption and curiosity to a real driver of business value for both small and large enterprises. These enterprises have watched major players such as Netflix, Intuit, Amazon, and Craigslist pave the path to proven viability.

Netflix has been at the forefront of cloud computing implementation and innovation from the get-go. Boasting some of the world’s most advanced and creative minds in IT, Netflix has long been ahead of the game in recruiting brilliant developers and systems architects to address the complexities of building scalable business systems on a public cloud.

Most people equate Netflix with entertainment. Indeed, they are not a software vendor; nonetheless, they are quickly positioning themselves as a strong leader in the software industry. Hard-learned lessons over the years have prompted them to develop tools that are meant to help them prevent disasters.

Using Amazon Web Services’ infrastructure, Netflix manages to stream thousands of movies, television shows and games into the computers and tablets of users in over 40 countries around the world, as well as take into consideration member rental histories, user ratings of streamed media, and comparisons, along with the recommendations and ratings of other subscribers.

With over 36 billion subscribers, Netflix users watch roughly 4 billion hours of programming each quarter and they do so on over 1000 different types of devices. Within a fraction of a second, Netflix computing not only determines which server contains the media that has been selected by the user, but it also decides which file to send according to the subscriber’s device profile. Through algorithms and interfaces, Netflix cloud computing systems keep viewers on the hook by offering them the collection of videos they want to see.

Cloud computing giant Intuit offers high value Software as a Service platforms (SaaS) for the general public as well as for Small to Medium Businesses (SMBs). Quickbooks, Quickbase, Turbotax, Quicken, and Digital Insight are just a few of the more well-known Intuit products; Intuit also offers solutions and programs for specific interests.

Quickly becoming nearly as big a player as Netflix, Intuit has used cloud computing for cross-integration of a huge product line of service platforms and solutions. Intuit has reduced menial data input, increased mobile accessibility and implemented artificially intelligent solutions for personal finance, budgeting, small business accounting, money management, and tax preparation and filing.

Like Netflix, Intuit has taken an interest in cloud computing innovation and development. They are currently in the process of buying Elastic Intelligence, a developer of the Connection Cloud, the SQL-based platform as a service (PaaS) that enables enterprises to connect application development, SaaS data and BI, thus enabling and assisting SMBs to build applications that will better serve their clients.

Cloud computing of big data is “an approach to computing that leverages the efficient pooling of an on demand managed virtual infrastructure” according to VMware. Abstracting the business services from underlying complex infrastructures, cloud computing uses virtualization and the pooling of resources.

Even organizations like the Olympic Games, the International Olympic Committee (IOC) and the National Olympic Committee (NOC) are using cloud computing to manage their big data because it allows them to scale according to need.

With increased agility and reduced overheads, it is no wonder that more and more major enterprises are moving to cloud computing and big data technologies; cloud computing gives enterprises and organizations what they need, when they need it, and it does so on a scalable basis.


Matt Asay is Vice President of Corporate Strategy at 10gen, the company behind MongoDB NoSQL database. With more than a decade spent in open source, Matt is a recognized open source advocate and board member emeritus of the Open Source Initiative (OSI).




« Connectivity and Collaboration - Essential for Business and Project Planning


Should Software Testing Be Military? »
Matt Asay

Matt Asay is Vice President of Corporate Strategy at 10gen

  • Mail

Recommended for You

Trump hits partial pause on Huawei ban, but 5G concerns persist

Phil Muncaster reports on China and beyond

FinancialForce profits from PSA investment

Martin Veitch's inside track on today’s tech trends

Future-proofing the Middle East

Keri Allan looks at the latest trends and technologies


Do you think your smartphone is making you a workaholic?